Open to opportunities

Gianfranco Ludovici

@gianfrancoludovici

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Digital-first marketing leader driving commercial growth and brand success.

United Kingdom

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What I'm looking for

I seek a role that fosters innovation, encourages strategic thinking, and offers opportunities for professional growth.

I am a digital-first marketing and commercial leader with a proven track record of driving commercial growth at industry giants like Amazon and eBay, as well as high-growth startups. My strategic mindset and data-led approach enable me to optimize ROI, reduce customer acquisition costs, and enhance customer lifetime value. I focus on delivering measurable business outcomes through effective go-to-market strategies and performance-led brand building.

In my recent role as CMO at The Collecting Group Ltd, I successfully launched a full-funnel marketing strategy that resulted in over 20% month-over-month traffic growth and a significant increase in social engagement. My experience includes developing AI-driven strategies to enhance customer profiling and optimize marketing content, which has led to a 30% increase in conversion rates. I thrive in dynamic environments where I can leverage my expertise in commercial strategy development, brand positioning, and market expansion to drive sustainable growth.

Experience

Work history, roles, and key accomplishments

Marketing Strategy Consultant

Consultant

Aug 2023 - Sep 2024 (1 year 1 month)

Advised UK-based startups and family-owned businesses on direct-to-consumer strategy, commercial positioning, and retail-focused marketing. Developed bespoke go-to-market strategies to increase revenue and customer engagement. Guided early-stage ventures in brand development and partnership-led acquisition models.

Direct to Consumer Go To Market Strategy Brand Development Partner Acquisition Customer Engagement Revenue Strategic Consulting Business Advisory

Global Head Of Marketing

Amazon Inc

Jan 2022 - Aug 2023 (1 year 7 months)

Led global B2B marketing, scaling Amazon Ads’ presence across multiple regions and increasing marketing-influenced revenue by over 50%. Developed and executed cross-channel Go-to-Market strategies, enhancing customer acquisition and retention through content creation, events, and Account-Based Marketing. Launched an insights-driven marketing framework, improving segmentation and boosting campaign

B2B Marketing Go To Market Strategy Account Based Marketing Content Creation Event Marketing Customer Acquisition Customer Retention

Head of Traffic & General Manager Marketing Partnerships

Amazon Inc

Oct 2018 - Jan 2022 (3 years 3 months)

Managed a multimillion-pound UK marketing budget, optimising acquisition, partnerships, and conversion to deliver 27%+ revenue growth and exceed contribution profit goals by over 10%. Streamlined all UK traffic sources, optimising paid social, influencers, affiliates, and search for maximum impact. Drove 10%+ new customer growth via strategic partnerships in finance, travel, and retail.

Marketing Budget Management Acquisition Strategy Partnership Management Paid Social Influencer Marketing Affiliate Marketing Search Engine Optimization

Marketing Director – Consumer

eBay Inc

Jan 2015 - Oct 2018 (3 years 9 months)

Owned the UK consumer marketing strategy, driving engagement and commercial growth and delivering over $300M GMV uplift. Developed and executed a global C2C brand positioning strategy, differentiating eBay as the go-to platform. Created and led integrated marketing campaigns across social, CRM, digital, and content marketing, aligning messaging across multiple customer touchpoints.

Consumer Positioning Integrated Marketing Social Media Marketing CRM Digital Marketing Content Marketing GMV Performance Marketing Stakeholder Management

Head of Business Development and Marketing Partnerships EMEA

eBay Inc

Jul 2011 - Dec 2014 (3 years 5 months)

Led EU Marketing partnership strategy and revenue growth across Europe, generating over $10M in incremental revenue annually through strategic partnerships. Developed and executed a Europe-wide mobile carrier partnership strategy, delivering significant GMV with triple-digit ROI. Managed a $50M+ European budget for partnership and business development, optimising spend allocation for maximum impac

Partnerships Revenue Strategic Partnerships Mobile Carriers Budget Management Business Development

Online Sales Director

TalkTalk

Jan 2006 - Jul 2011 (5 years 6 months)

Directed online sales initiatives, contributing to the company's digital growth and market presence. Managed online sales channels and strategies to achieve revenue targets. Collaborated with cross-functional teams to optimize the online customer journey and enhance sales performance.