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Samuel Opedare

@samuelopedare

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Commercially accountable marketing leader driving revenue growth across global B2B portfolios.

United Kingdom

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What I'm looking for

I seek a senior marketing leadership role where I can drive revenue growth, lead GTM strategy, transform marketing operations, and collaborate with executives to scale global B2B portfolios.

I am a commercially accountable marketing leader with 11+ years' experience delivering multi-million-pound B2B portfolios across Europe, APAC and the Americas. I specialise in full-funnel acquisition, lifecycle and monetisation strategies for senior executive audiences and have driven £30m+ cumulative profit impact.

My recent roles include Marketing Director and Head of Marketing where I scaled revenue portfolios, increased sponsorship and customer acquisition, and led digital transformation efforts across CRM and website ecosystems. I have a proven track record in go-to-market planning, commercial forecasting, and building scalable inbound content and automated nurture journeys.

I collaborate closely with executive leadership, cross-regional marketing and sales teams, and external partners to optimise channel mix, CPA and revenue attribution while developing teams and marketing architecture that sustain YoY growth.

Experience

Work history, roles, and key accomplishments

Marketing Director

Corinium Global Intelligence

Mar 2022 - Feb 2026 (3 years 11 months)

Led commercial marketing and go-to-market strategy across EMEA and Americas, increasing sponsorship revenue 23% YoY and delivering 25% YoY growth in customer acquisition while improving onsite attendance conversion to 50–60%.

Go To Market Strategy Lifecycle Marketing HubSpot Marketing Automation Revenue Forecasting

Senior Campaign Manager

Clarion Events

Sep 2021 - Jan 2022 (4 months)

Delivered record attendee and sponsorship revenue, generating $234,032 in attendee revenue in one week and $181,799 sponsorship revenue at launch while designing abandoned-cart recovery flows that produced $100k incremental revenue.

Campaign Management Paid Acquisition Budget Management performance reporting Partner Marketing

Senior Marketing Manager

IQPC Exchange

Mar 2020 - Sep 2021 (1 year 6 months)

Led transition to virtual delivery generating £1.6m profit and drove a 237% YoY increase in marketing-generated revenue while contributing to a portfolio that achieved £1.3m revenue and £321k net profit.

ABM Revenue Growth Cross Functional Collaboration Campaign Execution Budget Management Analytics

Marketing Manager

IQPC Exchange

Nov 2017 - Mar 2020 (2 years 4 months)

Managed global campaign execution and budgets across multiple territories and implemented segmentation and ABM strategies that improved SQL generation and portfolio performance.

Campaign Management Segmentation ABM Budget Management Global Marketing Lead Generation CRM

Global Events Marketer

Innovation Enterprise

Jan 2016 - Oct 2017 (1 year 9 months)

Delivered 36% YoY portfolio growth and a record $150k+ attendee revenue event, implementing behaviour-triggered website personalisation that generated a $100k uplift.

Event Marketing Revenue Growth Audience Targeting Campaign Execution