Dan Cooper

Directed digital growth and lead generation strategy, delivering YoY uplifts in organic search (+30%), social (+46%) and engagement (+28%) and increasing lead volume by 85% through CRM optimisation and automation.

Led digital performance for two national websites and a team of seven, managing multi-million-pound digital spend and delivering CRO improvements (key events +8.7%) and organic traffic growth (+6.2%) during a CMS migration with no loss of continuity.

Delivered UK digital transformation and owned the digital roadmap, increasing new users by 63.8% and sessions by 81.6%, and supporting launch of IKEA Financial Services scaled to £2.8m+/week in credit sales.

Managed digital marketing activities across channels to support B2B sales and brand performance within the Saint-Gobain group.

Owned digital marketing channels and campaigns to drive customer acquisition and engagement for domestic and commercial energy products.

Provided consultancy and director-level oversight on digital strategy, eCommerce and marketing projects for multiple clients.

Managed online marketing and eCommerce activities to improve conversion and digital sales for home security products.

Managed the photo category across Boots.com and Bootsphoto.com, leading online channel operations and category performance during a 1-year FTC.

Oversaw eCommerce and operations for a timepiece retailer, improving online sales performance and operational processes.

Executed online marketing initiatives for multiple jewellery and watch retail brands to drive traffic and sales.

Completed the TQUK Level 2 Certificate in Digital Marketing (RQF).

Completed NCFE training in Understanding Mental Health First Aid & Advocacy in the Workplace.