Open to opportunities

Rupert Wynne

@rupertwynne

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Marketing leader driving growth, profitability and high-performing global teams.

United Kingdom

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What I'm looking for

I seek a senior marketing role where I can lead growth-focused, data-driven teams, own P&L, drive product launches and scale brands across markets.

I am a driven marketing leader with 12 years' experience building and scaling digital and traditional marketing functions across fintech and e-commerce. I joined Smart pre-incorporation and led marketing to grow the group and its tech arm to 2m+ users and £17bn+ AUM while also leading Arena.Online to sustained profitability and category leadership.

I build data-driven teams and programs focused on lifecycle marketing, CRM, PPC, SEO, product launches and brand strategy, and I have delivered major results including 90,000+ employer signups, 1.6m+ UK members, multi-market launches, AI-driven efficiency gains, app rollouts and successful white-label partnerships.

Experience

Work history, roles, and key accomplishments

Head of Marketing

Smart Group

Aug 2014 - May 2025 (10 years 9 months)

Built and led a 25-person global marketing team, growing Smart from pre-incorporation to 2M+ users and £17bn+ AUM; defined growth strategy and managed a £5M annual budget while driving employer user growth to 90,000+ and 1.6M+ members in the UK.

Growth Strategy Lifecycle Marketing CRM PPC SEO Brand Strategy Budget Management Data Driven Marketing

Head of Marketing

Arena.Online

Aug 2014 - Jul 2023 (8 years 11 months)

Led marketing for a profitable gifting business, launching subscription products (20% of revenue), a native app (35% adoption year one) and loyalty program that raised repeat purchase rate 38%, while reducing PPC CPA by 23%.

Email Marketing CRM Loyalty Programs PPC Shopify Influencer Marketing Brand Development

Education

Degrees, certifications, and relevant coursework

Newcastle University

Bachelor's degree, Zoology

2009 - 2012

Activities and societies: Fieldwork in KwaZulu-Natal (game counts, anti-poaching), conservation research in Honduras (rainforest and coral reefs), museum curation/archival specimen work

Completed a Bachelor's degree in Zoology with practical fieldwork experience including game reserve work in KwaZulu-Natal and conservation research in Honduras.