I own paid media, measurement, and platform operations across 60+ dental and orthodontic brands at D4C Dental Brands, building privacy-safe conversion tracking and standardized GTM event capture in a HIPAA-regulated environment.
At Crescent Electric, I architected an enterprise CDP connecting PIM, ERP, and marketing platforms for identity resolution, segmentation, and first-party activation. I also built the measurement foundation across GA4, GTM, BigQuery, data models, nomenclature, and QA while leading roughly 35 people across internal and external teams.
I've grown revenue 75% at ADAM Audio USA, founded TagEasy.io to audit tracking implementations, and bring hands-on product ownership across SQL, analytics, attribution, consent, and marketing automation.
