Steve Wurster
@stevewurster
Accomplished digital marketing leader driving strategic growth and results.
What I'm looking for
I am an accomplished digital marketing leader with a proven track record of driving strategic growth and leading high-performing teams. My experience spans various digital marketing areas, including Paid Search, Display and Video Advertising, Social Marketing, Google Analytics, and Email Marketing. I am dedicated to fostering collaboration, developing talent, and delivering impactful results that align with organizational goals.
In my most recent role as Director of Performance Media at Dentsu Inc., I led teams of up to 14 members and oversaw $60 million in annual advertising budgets. I successfully drove record-breaking revenue for a top U.S. furniture retailer and stabilized operations for a major independent retailer during a challenging period. My commitment to building a culture of excellence has enabled my teams to consistently exceed client expectations and achieve outstanding results.
Throughout my career, I have cultivated strong client relationships and advised clients across diverse industries, including consumer goods, health and wellness, and entertainment. I am passionate about creating innovative solutions that maximize value and inspire excellence in every project I undertake.
Experience
Work history, roles, and key accomplishments
Director, Performance Media
Dentsu Inc.
Jul 2019 - Jan 2025 (5 years 6 months)
Led teams of up to 14 members, managing $60 million in annual advertising budgets and driving innovative strategies for clients. Achieved record-breaking revenue growth for a top U.S. furniture retailer and stabilized operations for a major wine retailer during turnover.
Associate Director, Performance Media
Dentsu Inc.
Jul 2019 - Jan 2025 (5 years 6 months)
Managed multiple teams to implement paid search strategies, overseeing $52.5 million in advertising spend. Drove significant budget increases for retail clients while maintaining ROAS targets through strategic campaign refinement.
Account Manager
Fishbowl Inc.
Jun 2015 - Jul 2019 (4 years 1 month)
Directed email marketing campaigns for national restaurant clients, generating $2 million annually. Strengthened client relationships and cultivated a team-first culture through training and mentorship.
Manager, Campaign Services
Fishbowl Inc.
Jun 2015 - Jul 2019 (4 years 1 month)
Led a team overseeing strategy and execution for 120 national restaurant accounts, resulting in measurable improvements in email performance. Scaled the international marketing team significantly within six months.
Analyst, Client Insights
comScore Inc.
Jul 2014 - Jun 2015 (11 months)
Delivered actionable insights through data analysis and market research, enhancing clients' landing page performance and operational efficiency by redesigning reporting processes.
Senior Paid Search Analyst
Merkle Inc.
Aug 2011 - Jul 2014 (2 years 11 months)
Led a team in developing and implementing Paid Search Advertising campaigns, managing $25.5MM in spend. Launched Display Advertising campaigns to increase brand awareness and sales.
Online Marketing Coordinator
Liberty Travel
Sep 2009 - Aug 2011 (1 year 11 months)
Managed vendor relationships and a $2.1 million advertising budget, achieving a 50% reduction in cost per inquiry. Provided actionable reporting to refine marketing strategies.
Education
Degrees, certifications, and relevant coursework
Franklin & Marshall College
Bachelor of Arts, Business Administration
2004 - 2008
Activities and societies: Men’s Varsity Baseball, Delta Sigma Phi Fraternity Brother
Studied Business Administration with a concentration in Marketing and a minor in History. Participated in men's varsity baseball, contributing to the team's success as Centennial Conference Champions in 2005 and 2006, achieving a DIII National Rank of #13.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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