Steve WursterSW
Open to opportunities

Steve Wurster

@stevewurster

Accomplished digital marketing leader driving strategic growth and results.

United States

What I'm looking for

I am looking for a role that fosters innovation and collaboration, with opportunities for growth.

I am an accomplished digital marketing leader with a proven track record of driving strategic growth and leading high-performing teams. My experience spans various digital marketing areas, including Paid Search, Display and Video Advertising, Social Marketing, Google Analytics, and Email Marketing. I am dedicated to fostering collaboration, developing talent, and delivering impactful results that align with organizational goals.

In my most recent role as Director of Performance Media at Dentsu Inc., I led teams of up to 14 members and oversaw $60 million in annual advertising budgets. I successfully drove record-breaking revenue for a top U.S. furniture retailer and stabilized operations for a major independent retailer during a challenging period. My commitment to building a culture of excellence has enabled my teams to consistently exceed client expectations and achieve outstanding results.

Throughout my career, I have cultivated strong client relationships and advised clients across diverse industries, including consumer goods, health and wellness, and entertainment. I am passionate about creating innovative solutions that maximize value and inspire excellence in every project I undertake.

Experience

Work history, roles, and key accomplishments

DI
Current

Director, Performance Media

Dentsu Inc.

Jul 2019 - Jan 2025 (5 years 6 months)

Led teams of up to 14 members, managing $60 million in annual advertising budgets and driving innovative strategies for clients. Achieved record-breaking revenue growth for a top U.S. furniture retailer and stabilized operations for a major wine retailer during turnover.

FI

Manager, Campaign Services

Fishbowl Inc.

Jun 2015 - Jul 2019 (4 years 1 month)

Led a team overseeing strategy and execution for 120 national restaurant accounts, resulting in measurable improvements in email performance. Scaled the international marketing team significantly within six months.

CI

Analyst, Client Insights

comScore Inc.

Jul 2014 - Jun 2015 (11 months)

Delivered actionable insights through data analysis and market research, enhancing clients' landing page performance and operational efficiency by redesigning reporting processes.

LT

Online Marketing Coordinator

Liberty Travel

Sep 2009 - Aug 2011 (1 year 11 months)

Managed vendor relationships and a $2.1 million advertising budget, achieving a 50% reduction in cost per inquiry. Provided actionable reporting to refine marketing strategies.

Education

Degrees, certifications, and relevant coursework

Franklin & Marshall College logoFC

Franklin & Marshall College

Bachelor of Arts, Business Administration

2004 - 2008

Activities and societies: Men’s Varsity Baseball, Delta Sigma Phi Fraternity Brother

Studied Business Administration with a concentration in Marketing and a minor in History. Participated in men's varsity baseball, contributing to the team's success as Centennial Conference Champions in 2005 and 2006, achieving a DIII National Rank of #13.

Tech stack

Software and tools used professionally

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