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Janaka Atugoda

@janakaatugoda

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I build ad measurement products connecting media investment to customer outcomes.

United States

Message

I've led enterprise ad tech, marketing analytics, and media measurement strategy at Mindgruve, Amazon Ads, Johnson & Johnson, and IPG Mediabrands. My work connects media execution to ROI, customer conversion, sales outcomes, and actionable advertiser insights.

At Amazon Ads, I supported global advertisers including Johnson & Johnson, L’Oréal, Mars Wrigley & Pet Nutrition, Coca-Cola, and Peloton in scaling Amazon Marketing Cloud adoption. I build KPI dashboards, attribution and incrementality frameworks, audience analytics, and reporting products that turn campaign data into better investment decisions.

Experience

Work history, roles, and key accomplishments

Managing Director, AdTech Solutions

Mindgruve

May 2024 - Aug 2025 (1 year 3 months)

Led enterprise analytics and measurement product strategy across global markets. Designed standardized KPI dashboards and built advanced attribution and audience frameworks leveraging Amazon Marketing Cloud.

Amazon Marketing Cloud (SQL)Attribution Audience Analytics KPI Dashboards Product Strategy AdTech

Principal AdTech Consultant

Amazon Ads

Mar 2022 - Jul 2023 (1 year 4 months)

Served as Global AdTech Solutions lead for major advertisers, focusing on Amazon Marketing Cloud adoption and scaling. Partnered with product and advertiser teams to enhance brand measurement and reporting capabilities.

Amazon Marketing Cloud (SQL)Retail Media Measurement Incrementality Performance Benchmarking Audience Analytics Closed Loop Measurement

Regional Director, Data Strategy & Analytics (EMEA)

Johnson & Johnson

Oct 2018 - Mar 2022 (3 years 5 months)

Led brand measurement and analytics strategy across multiple markets with strong emphasis on retail media and Amazon performance. Built standardized KPI dashboards and implemented incrementality and attribution frameworks.

Brand Measurement Retail Media Amazon Performance KPI Dashboards Incrementality Attribution Campaign Reporting

Director, Business Analytics & Audience Insights

IPG Mediabrands

Jan 2014 - Oct 2018 (4 years 9 months)

Global AdTech and Measurement lead supporting major advertisers investing in Amazon Ads and retail media. Led implementation of Amazon Marketing Cloud environments to improve brand lift analysis and audience insights.

Amazon Marketing Cloud (SQL)Brand Lift Analysis Audience Insights performance reporting Media Investment AdTech

Independent Consultant

Self Employed

Jan 2011 - Oct 2014 (3 years 9 months)

Managed development projects for clients, writing product design specifications and leading project execution, driving business growth in sectors like music technology and educational software.

Product Design Project Management Business Growth

Project Manager, Analytics

Yahoo!

Oct 2007 - Oct 2008 (1 year)

Managed partner reporting design and delivery for Yahoo! revenue-sharing partners, contributing to client satisfaction and retention through improved analytics.

Partner Reporting Analytics Customer Satisfaction Retention

Product Manager

QRSCorp

Jan 2002 - Oct 2003 (1 year 9 months)

Product managed and managed supply chain application.

Product Management Supply Chain

Product Manager

eTime Capital Corp

Jan 2001 - Jan 2003 (2 years)

Product managed and managed supply chain application.

Product Management Supply Chain

Product Manager/Sr. Business Analyst

Synergen Associates

Jan 1997 - Jan 2001 (4 years)

Supply chain consultant for Passiac Valley and Boston Edison. Designed 'Confined Space and Hazmat' Module for Passaic Valley (now part of Oracle Suite).

Supply Chain Consulting Product Design Hazmat Module