Open to opportunities

Alexander Lamb

@alexanderlamb

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Result-driven application development, data science, and digital marketing professional.

United States

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What I'm looking for

Looking for a challenging role that leverages my expertise in digital analytics and marketing to drive business growth and revenue.

A seasoned digital marketing and analytics expert with 10 years of progressive experience in driving business growth through demand generation, optimization, and analytics. Proven track record of building technical innovations across disciplines of application development, lead generation, marketing automation, and data analytics.

Expertise in omnichannel marketing strategies and a proven ability to excel in high-performance cultures adopting agile methodologies with competing priorities. Top 1% of all enterprise-level IT professionals knowledgeable in the proprietary workings behind Google Analytics.

Achievements include revolutionizing digital marketing data digestion, doubling revenue from ecommerce sales, and improving ROAS 3x through real-time decisions built from custom SQL temp tables with SAP data blended with Google Ads data.

Experience

Work history, roles, and key accomplishments

Digital Analytics Leader

LIXIL

May 2022 - Apr 2024 (1 year 11 months)

Revolutionized how DTC digital marketing data is digested to produce results, reduce risk, and optimize business growth.
First-class data science with Google Analytics 360 Big Query data models for quantitative multi-channel funnel purchases.
Deep insights provided with Google Cloud Looker Studio doubled revenue from
ecommerce sales measured year over year.

Data Visualization Google Analytics Google Tag Manager BigQuery Data Governance

Data Engineering Consultant

Contract

Sep 2019 - Jul 2022 (2 years 10 months)

Designed digital marketing strategies and built marketing automation, lead generation campaigns, website applications, and digital analytics. Developed full stack website using LAMP, OLS, PHP, JS, HTML, and CSS. Integrated Google Analytics for quantitative reporting of users, transactions, and KPI.

PHP HTML CSS Google Analytics Google Tag Manager

Digital Operations Director

Kapitus

Jan 2018 - Jun 2019 (1 year 5 months)

Defined and executed B2B digital marketing strategy, pioneered new martech for demand generation campaigns, and developed SEO website architecture to increase revenue and improve user experience.

Demand Generation SEO Google Analytics Google Tag Manager Google Ads

Digital Marketing Director

Transfast

Sep 2014 - May 2017 (2 years 8 months)

Established the brand as the leading online cross-border payments provider when purchased by Mastercard. Defined the B2C digital marketing strategy that produced the best ROAS of this industry.

Digital Marketing Website Deployment Marketing Analytics Product Development SEO