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Tracie Close

@tracieclose

Message

Senior marketing leader driving demand generation, CRO, and revenue growth across B2B SaaS and fintech.

United States

Message

What I'm looking for

I’m looking for a remote-ready leadership role where I can own demand generation, CRO, and pipeline/revenue outcomes end-to-end—partnering with Sales and RevOps, using performance data, and building lean, high-performing marketing systems.

I’m a hands-on Head of Marketing and Fractional CMO with 12+ years leading B2B marketing across legal services, fintech, SaaS, and relationship-driven markets. I own lean marketing functions end-to-end—building brand and content strategies and translating complex topics into clear, compelling market-facing communications.

I’m trusted by senior leadership to tie marketing priorities to measurable business impact. I drive full-funnel growth through demand generation, ABM, and lifecycle programs—then govern results with CAC, pipeline attribution, LTV, ROAS, and funnel optimization.

In recent work, I delivered a 42% increase in SEM-generated leads within 60 days by restructuring campaigns, refining targeting, and overhauling conversion-focused landing pages. I’ve also owned annual marketing budgets up to $2.25M+ with monthly P&L re-forecasting and ROI accountability, partnering closely with Sales and RevOps.

I build and scale marketing teams and systems—hiring and leading groups of up to 12–15, implementing MarTech like HubSpot/Marketo/Salesforce, and designing KPI operating models. Whether I’m launching from zero or optimizing mature programs, I focus on revenue outcomes (not just lead volume) and durable retention—like achieving 85% client retention over 10+ years.

Experience

Work history, roles, and key accomplishments

Current

Fractional Digital Lead

Current

Amped Strategy

Jan 2026 - Present (6 months)

Led fractional digital demand generation and CRO strategy across paid and organic channels, owning pipeline contribution and new-lead growth targets. Increased SEM-generated leads by 42% in 60 days via campaign restructuring and conversion-focused landing page overhauls.

Demand Generation CRO Conversion Rate Optimization Paid Social SEO Landing Page Optimization Technical SEO On Site SEO Off Site SEO A B Testing Funnel Optimization Audience Targeting AI Agents

Current

Fractional CMO & Growth

Current

Toptal

Jan 2023 - Present (3 years 6 months)

Developed custom omnichannel growth marketing plans using competitive and market analysis and buyer personas for B2B and B2C clients. Guided internal teams on campaign plans and workflow recommendations and built AI-driven workflow roadmaps for select clients.

Growth Marketing Competitive Analysis Market Analysis Personas Team Leadership Website Optimization Paid Media Performance Analysis

Current

Fractional CMO & Marketing Strategist

Current

WriteMinded, LLC

Jan 2022 - Present (4 years 6 months)

Provided embedded fractional CMO leadership, owning end-to-end demand generation and pipeline marketing for multiple concurrent B2B and B2C clients with revenue-focused outcomes. Built and scaled marketing functions, partnering with Sales and RevOps on pipeline targets, MQL/SQL SLAs, CRM segmentation, and lifecycle campaign planning.

Demand Generation Pipeline Marketing Marketing Operations Team Leadership HubSpot Marketo MQL SQL SLAs Weekly Performance Forecasting ROI & Governance

Fractional Head of Marketing

AITV (AI / Media Technology)

Jun 2025 - Dec 2025 (6 months)

Developed and executed a full GTM strategy for a pre-seed AI startup targeting the broadcast media market, including ICP development, brand positioning, and early ABM motions. Built marketing foundations from zero, including messaging architecture, sales collateral, investor narratives, and KPI reporting frameworks.

Go To Market Strategy GTM Planning Positioning ABM Messaging Frameworks Marketing Collateral Investor Narratives KPI Reporting Leadership Ready Presentations

Contract Head of Marketing

Law Firm Sites

Apr 2023 - Apr 2024 (1 year)

Led full-funnel growth marketing for a vertical SaaS platform serving law firms, owning new-business pipeline and inbound lead growth across paid search, paid social, SEO, and content. Grew organic traffic by 18% and reduced client churn by 28% by designing retention programs with KPI monitoring and proactive account workflows.

Full Funnel Marketing Paid Search Paid Social SEO Content Marketing New Business Acquisition Client Retention KPIs Accounting Workflows High LTV Segment Targeting

Head of Marketing

Alliance Advisors, LLC

Jan 2022 - Nov 2022 (10 months)

Led omnichannel demand generation for an international B2B SaaS platform targeting vertically-defined markets, growing SQLs 22% YoY while owning the pipeline end-to-end. Owned brand strategy and external communications for an international rebrand, and implemented KPI-based pipeline governance with Sales leadership.

Demand Generation B2B SaaS Marketing Vertical Market Strategy SQL Growth Brand Strategy KPIs Event Marketing Trade Shows Digital Amplification Post Event Nurture

Regional Marketing Strategist

Thomson Reuters - FindLaw

Mar 2016 - Dec 2021 (5 years 9 months)

Drove target-account LTV and retention improvements through segmented lifecycle marketing campaigns, email nurture programs, ABM initiatives, and expansion motions. Built and led national webinar and events programs that delivered 30–40% SQL conversion rates and supported Sales through repeatable acquisition-to-expansion playbooks.

Lifecycle Marketing Segment Marketing Email Nurture ABM Retention Marketing LTV Webinar Marketing Events Marketing SQL Conversion

VP & Head of Marketing

Clayton Public Schools Education Foundation

Jan 2013 - Jan 2020 (7 years)

Led all marketing for a nonprofit member-and-donor organization. Applied association and membership-based market dynamics relevant to vertical SaaS.

Nonprofit Marketing Marketing Leadership

Regional Digital Marketing Manager

EP Henry, Inc.

Sep 2013 - Feb 2016 (2 years 5 months)

Transitioned traditional marketing programs to measurable digital campaigns, driving a 38% increase in consumer-driven sales across B2C and B2B2C channels. Established strategic partnerships through affiliate marketing programs and executed targeted ABM campaigns to penetrate new contractor and dealer segments.

Digital Marketing Performance Measurement B2C Marketing B2B2C Marketing Affiliate Marketing Strategic Partnerships ABM Contractor Dealer Segment Targeting