RENAN MUBARAK DE OLIVEIRA

- Led an Analytics squad (3–6 members) driving growth and digital journey optimization for financial products.
- Designed and scaled an end-to-end conversion funnel (awareness → acquisition → engagement), improving conversion rates and operational efficiency.
- Developed and implemented a Customer Communication Optimization Model, defining optimal contact frequency, channel strategy, and next best

Led an analytics squad (3–6 members) to drive growth and digital journey optimization for financial products. Designed conversion funnel improvements and a customer communication optimization model, executing A/B tests and attribution to improve conversion rates and reduce CAC.

- Led advanced analytics and A/B testing experiments to optimize digital journeys for credit products and digital accounts.
- Played a key role in scaling a digital account product, increasing daily account openings from hundreds to thousands through end-to-end funnel optimization.
- Analyzed user behavior across the customer lifecycle, improving conversion, activation, and retention rates
Identif

Led advanced analytics and A/B testing experiments to optimize digital journeys for credit products and digital accounts. Supported scaling a digital account product and defined KPIs and event tracking for data-quality and measurement accuracy.

Monitored and analyzed performance of digital card products to identify growth opportunities. Built KPI dashboards and provided data-driven insights based on user behavior analysis to support product decisions.

- Monitored and analyzed performance of digital card products, identifying growth opportunities.
- Built and tracked business KPIs, supporting performance management and strategic decision-making.
- Generated data-driven insights to improve customer experience and product performance.
- Supported product decision-making through user behavior analysis and data interpretation.

Supported business intelligence activities for digital products at Itaú Unibanco. Contributed to analytics work using BI and data analysis capabilities.

- Coordinated marketing initiatives within the Marketing Division, developing and executing campaigns in collaboration with cross-functional teams.

- Contributed to a research project on reverse logistics, focusing on computer supply chains and environmental sustainability.

- Started as a Trainee in the Quality Division (during its implementation phase) and was later promoted to Quality Analyst, contributing to the structuring and development of the area.

- Contributed to initiatives such as workshops, competitions, and talks with Inquietos, aiming to foster an entrepreneurial mindset among university students and the local community.

- Participated in an international exchange program in Veracruz, Mexico, actively engaging in community and cultural initiatives as a Brazilian peace ambassador.

Este programa online prepara profissionais para catalisar e gerenciar a transformação digital em suas organizações.

Os participantes são introduzidos a temas como inteligência artificial (IA), blockchain, computação em nuvem, cibersegurança e internet das coisas (IoT). Também desenvolvem as soft skills necessárias para disseminar essas iniciativas de forma eficaz em toda a organização.

Completed an MBA in Big Data (Data Science) at FIAP from 2019 to 2020.

Earned a Bachelor’s degree in Computer Science at Universidade Federal do ABC from 2014 to 2018.

Participou do Lean Enterprise Summer Program na University of Tennessee, Knoxville (UTK), liderando uma equipe de consultores na Great Lakes Boat Top durante o processo de implementação de seu sistema ERP.