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Sarah OliveiraSO
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Sarah Oliveira

@saraholiveira1

I drive revenue growth and operational excellence across high-growth technology companies.

Brazil
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What I'm looking for

I'm looking to drive growth, go-to-market strategy, and high-impact cross-functional programs where data-informed decisions improve revenue performance and operational efficiency.

At TikTok/ByteDance, I manage Ads Sales Business Operations, partnering with commercial leadership to drive growth priorities, go-to-market strategy, and execution across Latin America.

Previously at Uber, I owned a multimillion-dollar supply incentives budget in Brazil and built analytical models that improved incentive efficiency. I also drove a double-digit percentage-point increase in adoption of financial products across the United States and Canada, while designing a lending product launch for drivers and couriers in Latin America.

I've worked across Product, Data Science, Finance, Legal, Marketing, CRM, Sales, and Operations to turn data into scalable programs, campaigns, and product decisions.

My background spans business operations, growth, and analytics at Isaac, RD Station, and 99, where I supported strategic decisions, experiments, acquisition, engagement, and marketplace balance during hypergrowth.

Experience

Work history, roles, and key accomplishments

TikTok/ByteDance logoTI
Current

Business Operations Manager, Ads

Dec 2025 - Present (8 months)

Act as strategic partner to the Director of Ads Sales, driving growth priorities and enabling leadership decision-making. Drive go-to-market strategy for Ads in Latin America, leading end-to-end delivery of high-impact strategic initiatives and bridging regional and global teams.

Education

Degrees, certifications, and relevant coursework

Universidade de São Paulo (Poli-USP) logoUP

Universidade de São Paulo (Poli-USP)

Master of Business Administration, Project Management

2025 -

Pursuing an MBA in Project Management at the University of São Paulo, expected to complete in the near future.

Tech stack

Software and tools used professionally

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