Camila Moura

- Follow-up and monitoring of product squad activities to define and implement tools and processes that are capable of improving performance and deliveries;
- Interact with other areas to understand external demands and plan a roadmap to meet needs with the Product team;
- Discovery and development of new initiatives and strategies;
- Conducting and monitoring A/B tests;

- Credit Card offerings in other customer journeys, boosting cross-sell and increasing sales from 18% to 48%;
- Customer experience-focused improvements for the Credit Card product, resulting in the highest NPS and CSAT scores in the company;
- Management of key Product Life Cycle KPIs, generating a 9% increase in TPV and 7% customer base growth;
- Launch of the Personal Loan product

- Automated the process of collecting data from overdue customers;
- Implemented new collection methods, resulting in a significant increase in monthly payment rate;
- Improved the financial journey, resulting in a decrease of approximately 40% in the amount of non-payment.
- Reduced customer churn rate through targeted financial offers and incentives.

- Analyze data, create models, test hypotheses, find root causes, develop prototypes, predict performance, create reports; and extract insights from these data activities to generate actions that leverage results;
- Creation of strategic planning, definition of scope, KPIs, schedule and general activities of the products;
- Manage and negotiate with stakeholders across the entire company

- Responsible for managing the deadlines and deliveries of each squad;
- Monitor the execution of planned activities, maintain the appropriate environment for creation;
- Ensure communication with the team and project leaders.
- Ultimately responsible for results of operations, strategic planning and organizational evolution
- Working together with the product, data, CS, customer service, growth

- Data analysis and metrics for financial reporting
- Elaboration of technical, business and product operation indicators
- Performance and support to the CFO in carrying out treasury, accounting, legal and tax matters
- Responsible for interacting with the development and product areas
- Modeling and Pricing
- Participant of the product squad
- Manage the product's success indicators