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Becky Isaacs

@beckyisaacs

Creative role leveraging business operations skills in strategy, process improvement, and problem-solving. Not sales-focused.

United States

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What I'm looking for

I’m looking for a role that allows me to use my creativity while drawing on my experience in business operations management. I enjoy improving processes, developing solutions, and supporting organizational efficiency. I’m not interested in sales-focused positions but am seeking opportunities where I can contribute to strategic planning, project coordination, and creative problem-solving.

I am a versatile business operations and client services professional with over 10 years of experience across account management, project implementation, digital marketing, and cross-functional leadership. I drive revenue growth through consultative sales strategies, stakeholder engagement, and data-informed decision making.

In my recent roles I led B2B account initiatives, mentored inside sales teams, and optimized digital campaigns across email and SMS using A/B testing and KPI analysis. I also directed large-scale operational programs, managed CRM implementation, and produced executive-level reporting to inform strategic planning.

I deliver results by blending strong communication, process improvement, and cross-functional collaboration—building trusted relationships with clients, internal teams, and external partners while creating scalable training and workflow solutions.

Experience

Work history, roles, and key accomplishments

Current

B2B Account Manager

Current

TekBrands

Jan 2024 - Present (1 year 10 months)

Drive B2B revenue growth as a trusted advisor, lead and mentor Inside Sales Representatives to exceed sales targets, and collaborate cross-functionally to launch campaigns and optimize sales performance.

Account Management Consultative Sales Team Leadership Sales Operations CRM (Salesforce)Cross Functional Collaboration Reporting

Digital Deployment Specialist

Tek Brands

Jan 2023 - Jan 2024 (1 year)

Evaluated and optimized email and SMS campaign performance using data-driven KPTs, planned A/B tests to improve engagement, and coordinated with content, design, and operations for timely cross-channel launches.

Email Marketing SMS Marketing A B Testing Marketing Operations Cross Functional Collaboration Data Analysis Campaign Optimization

Associate Director, Business Operations

Ball State University

Jan 2010 - Jan 2023 (13 years)

Directed cross-functional operations across marketing, IT, housing, and administrative teams, led a two-year CRM implementation, oversaw housing placement for 6,500+ students, and produced data-driven reports for executive planning.

Program Management CRM Operations Management Data Analysis Training Development Process Improvement

Education

Degrees, certifications, and relevant coursework

Ball State University

Bachelor of Arts, English

Completed a Bachelor of Arts in English with coursework supporting communication, writing, and critical analysis skills.

Ball State University

Master of Arts, Higher Education Administration

Completed a Master of Arts in Higher Education Administration with focus on higher education operations, student services, and institutional leadership.