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@christinveachdixon
Dynamic operations leader with 14+ years of experience in marketing.
I am a dynamic operations leader with over 14 years of experience in marketing, revenue, business, and client operations. My career has been marked by a proven track record of streamlining processes, optimizing systems, and managing multimillion-dollar budgets to drive performance and scalable growth. I excel in leading cross-functional teams, aligning strategy with execution, and delivering measurable outcomes. My strategic vision is complemented by hands-on leadership and a people-first mindset.
At Valley National Bank, I consolidated over 70 workflows into 10 standardized models, significantly reducing bottlenecks and campaign turnaround time by 30%. I managed an annual marketing budget exceeding $18 million and implemented forecasting and reporting systems to enhance transparency. My experience at Spruce involved implementing Jira Work Management to improve operational efficiency and collaboration, while at Buzz Points, I introduced AWS Quicksight for BI reporting, which reduced reporting errors by 70% and improved visibility across the organization.
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Work history, roles, and key accomplishments
Valley National Bank
Oct 2022 - May 2025 (2 years 7 months)
Consolidated 70+ workflows into 10 standardized models, reducing bottlenecks and campaign turnaround time by 30%. Oversaw $18M+ annual marketing budget, including $8M advertising; implemented forecasting/reporting for transparency.
Spruce
Mar 2021 - Oct 2022 (1 year 7 months)
Implemented Jira Work Management and Service Desk to increase visibility, streamline intake, and align execution to OKRs. Built and maintained team workspaces and knowledge bases to support operational efficiency and collaboration.
Buzz Points, Inc.
Feb 2019 - Jun 2021 (2 years 4 months)
Implemented AWS Quicksight for BI reporting; created SQL-based dashboards that reduced reporting errors by 70% and improved external/internal visibility. Streamlined Salesforce with custom Products and Pricebooks to enable forecasting of TCV, ACV, and renewals.
Buzz Points, Inc.
Sep 2017 - Feb 2019 (1 year 5 months)
Oversaw Merchant Sales and Success upsell processes, increasing upsell revenue by 30% and improving annual renewals by 50%. Led creative pipeline planning and campaign brainstorming across cross-functional teams.
Buzz Points, Inc.
Apr 2015 - Sep 2017 (2 years 5 months)
Owned the customer onboarding journey, client health tracking, and feature adoption strategy. Built and launched feedback loop processes that reduced churn by 80%.
Buzz Points, Inc.
Dec 2014 - Apr 2015 (4 months)
Supported unique client success needs across accounts and maintained high customer satisfaction. Regularly exceeded team sales goals; recognized as top performer.
TLG – Child Cognitive Development
Jun 2014 - Dec 2014 (6 months)
Reduced top business issues by 50% and improved new hire onboarding by 30%. Led safety certification for all staff.
Degrees, certifications, and relevant coursework
Associate of Science, Business Administration & Management
Studied business administration and management principles. Gained foundational knowledge in various aspects of business operations.
Bachelor of Science, Business Operations & Management
Focused on business operations and management. Developed skills in strategic planning and operational efficiency.
Associate of Arts, Merchandising & Management
Studied merchandising and management. Gained insights into retail operations and product management.
Software and tools used professionally
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