Open to opportunities

Christin Veach Dixon

@christinveachdixon

Message

Dynamic operations leader with 14+ years of experience in marketing.

United States

Message

What I'm looking for

I am seeking a role that values strategic leadership and operational efficiency, with opportunities for growth and collaboration.

I am a dynamic operations leader with over 14 years of experience in marketing, revenue, business, and client operations. My career has been marked by a proven track record of streamlining processes, optimizing systems, and managing multimillion-dollar budgets to drive performance and scalable growth. I excel in leading cross-functional teams, aligning strategy with execution, and delivering measurable outcomes. My strategic vision is complemented by hands-on leadership and a people-first mindset.

At Valley National Bank, I consolidated over 70 workflows into 10 standardized models, significantly reducing bottlenecks and campaign turnaround time by 30%. I managed an annual marketing budget exceeding $18 million and implemented forecasting and reporting systems to enhance transparency. My experience at Spruce involved implementing Jira Work Management to improve operational efficiency and collaboration, while at Buzz Points, I introduced AWS Quicksight for BI reporting, which reduced reporting errors by 70% and improved visibility across the organization.

Experience

Work history, roles, and key accomplishments

AVP -> VP, Marketing Operations & Planning Manager

Valley National Bank

Oct 2022 - May 2025 (2 years 7 months)

Consolidated 70+ workflows into 10 standardized models, reducing bottlenecks and campaign turnaround time by 30%. Oversaw $18M+ annual marketing budget, including $8M advertising; implemented forecasting/reporting for transparency.

Workflow Automation Budget Management Marketing Platforms Reporting Systems Data Analysis

Business Operations Manager -> Program Operations Manager

Spruce

Mar 2021 - Oct 2022 (1 year 7 months)

Implemented Jira Work Management and Service Desk to increase visibility, streamline intake, and align execution to OKRs. Built and maintained team workspaces and knowledge bases to support operational efficiency and collaboration.

Work Management Service Desk OKRs Change Management

Business Operations Manager

Buzz Points, Inc.

Feb 2019 - Jun 2021 (2 years 4 months)

Implemented AWS Quicksight for BI reporting; created SQL-based dashboards that reduced reporting errors by 70% and improved external/internal visibility. Streamlined Salesforce with custom Products and Pricebooks to enable forecasting of TCV, ACV, and renewals.

QuickSight SQL Salesforce BI Reporting Data Analysis Forecasting

Client Services Operations Manager

Buzz Points, Inc.

Sep 2017 - Feb 2019 (1 year 5 months)

Oversaw Merchant Sales and Success upsell processes, increasing upsell revenue by 30% and improving annual renewals by 50%. Led creative pipeline planning and campaign brainstorming across cross-functional teams.

Sales Operations Upselling Revenue Cross Functional Collaboration Client Communication

Manager, Client Success & Account Management

Buzz Points, Inc.

Apr 2015 - Sep 2017 (2 years 5 months)

Owned the customer onboarding journey, client health tracking, and feature adoption strategy. Built and launched feedback loop processes that reduced churn by 80%.

Customer Onboarding Customer Experience Product Feedback

Team Lead, Client Success

Buzz Points, Inc.

Dec 2014 - Apr 2015 (4 months)

Supported unique client success needs across accounts and maintained high customer satisfaction. Regularly exceeded team sales goals; recognized as top performer.

Client Success Customer Satisfaction Sales Goals Account Management Team Leadership Performance Management