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Bakr Shoukfeh

@bakrshoukfeh

Key Account Manager at HVACDirect.com who pairs HVAC product expertise with consultative selling to grow repeat business and retain accounts.

United States
Message

At HVACDIRECT.COM, I served as a trusted point of contact for key customer accounts, working with product and sales resources to strengthen product knowledge and customer conversations. I paired technical HVAC expertise with consultative selling to support repeat business and long-term account retention.

At AX ADVISORY GROUP - EMEA, I collaborate on IT business-application and integration projects for heavy-machinery equipment clients. I support work from planning through delivery, aligning stakeholders around client objectives and technical requirements.

At WOODLAND DIRECT, INC., I increased sales from qualified leads by 25% and grew repeat and B2B revenue by 10%. I advised more than 30 customers per day and used Salesforce and NetSuite CRM to manage the customer lifecycle.

Earlier, I developed sales and business-development experience across B2B packaging, retail, healthcare, and restaurant businesses. At SORRENTO'S RESTAURANT LLC, I increased profitability by 12% through product diversification and market entry, and grew repeat-customer revenue by 15% with a loyalty program.

Experience

Work history, roles, and key accomplishments

AE
Current

Engagement Manager

AX Advisory Group - EMEA

Sep 2023 - Present (3 years 1 month)

Collaborates cross-functionally on IT business-application and integration projects for heavy-machinery equipment clients, aligning stakeholders around scope, goals, and deliverables. Supports project execution from planning through delivery, ensuring outcomes meet client business objectives and technical requirements.

HV

Key Account Manager & Business Development

HVACDirect.com

Feb 2025 - Sep 2026 (1 year 7 months)

Serves as a trusted point of contact for key customer accounts, partnering cross-functionally with product and sales resources to strengthen product knowledge and support stronger customer conversations. Manages key customer relationships and pursues new business opportunities through a consultative, customer-first sales approach.

CL

Customer Service Supervisor

Comprehensive Lab Services, LLC

Apr 2014 - Nov 2016 (2 years 7 months)

Partnered with clinical staff to strengthen productivity, accuracy, and customer-service standards through knowledge sharing and support. Monitored performance metrics and quality processes to help ensure alignment with company standards.

SS

Sales Manager

Syrian Marketing & Trading Inc. (SMART)

Apr 2012 - Aug 2013 (1 year 4 months)

Managed and grew strategic B2B accounts in the corrugated packaging industry, driving sustainable revenue growth. Standardized sales processes and led opportunity identification, pipeline management, and account planning to improve sales predictability.

TS

Sales Manager

Technopack, Corrugated Packaging Solutions

Jan 2009 - Mar 2012 (3 years 2 months)

Managed and grew strategic B2B accounts in the corrugated packaging industry, driving sustainable revenue growth. Standardized sales processes and led opportunity identification, pipeline management, and account planning to improve sales predictability.

Education

Degrees, certifications, and relevant coursework

University of Illinois at Urbana-Champaign logoUU

University of Illinois at Urbana-Champaign

Master of Business Administration (MBA), Entrepreneurship & Business Analytics

2020 - 2023

Pursued a Master of Business Administration with a focus on Entrepreneurship and Business Analytics.

TU

Tishreen University

Bachelor of Business Administration (BBA), Investments and Securities

2004 - 2008

Earned a Bachelor of Business Administration with a focus on Investments and Securities.

Tech stack

Software and tools used professionally

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