Open to opportunities

Suraj PC

@surajpc

Message

Marketing leader driving APAC revenue growth through GTM strategy, demand generation, and product marketing.

India

Message

What I'm looking for

I’m looking to lead revenue-focused GTM and demand generation in APAC/global markets—building integrated campaigns that strengthen positioning, accelerate qualified pipeline, and partner closely with sales for measurable growth.

I’m a Marketing Leader with 20+ years of total experience and 15 years focused on building revenue-generating lead generation engines across APAC and global stakeholder environments. I’m known for translating complex offerings into sharp positioning, building integrated campaigns that accelerate pipeline, and partnering tightly with sales to turn strategy into measurable growth.

At Pearson Professional Assessments (Pearson VUE), I supported a $50M annual revenue portfolio across APAC through strategy and sales alignment, increasing qualified pipeline contribution by 20% via localized GTM programs across Australia, Japan, China, and Southeast Asia. I also accelerated LSAT India growth by 12–15% YoY (2015–2019), managed regional budgets ($100K India, $220K rest of APAC), and delivered multi-region event and field marketing programs—owning event strategy, lead generation, and nurture execution.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Manager - APAC

Current

Pearson Professional Assessments

Mar 2015 - Present (11 years 3 months)

Supported a $50M annual revenue portfolio across APAC business through strategy and sales alignment. Increased qualified pipeline contribution by 20% via localized GTM programs and accelerated LSAT India growth by 12–15% YoY (2015–2019).

GTM Strategy Demand Generation Product Marketing Enterprise B2B Market Research Stakeholder Management Campaign Execution

Assistant Manager - MarCom

Xchanging

Aug 2013 - Feb 2015 (1 year 6 months)

Delivered multi-region field marketing across the US, EMEA, and APAC, owning event strategy and lead nurture execution aligned to business goals. Built high-intent event programs to create qualified sales conversations and shorten time-to-first meeting.

Field Marketing Event Marketing Lead Generation Lead Nurturing Integrated Campaigns Sales Enablement Market Research

Senior Analyst - MarCom

Mphasis

Apr 2011 - Jul 2013 (2 years 3 months)

Led marketing and communications for emerging geographies, building consistent messaging across regions and offerings. Owned conference/event participation end-to-end and delivered market insight on Applications and BPO dynamics to support positioning against competitors.

Marketing Communications Market Research Sales Enablement Conference Management Messaging Strategy Positioning

Sr. Correspondent - Dataquest

Cybermedia Group

Aug 2009 - Mar 2011 (1 year 7 months)

Tracked the IT industry and wrote technology stories covering CXO and CIO perspectives. Increased web traffic for dqindia.com through SEO and analytics-driven marketing workflows.

Journalism Technology Writing SEO Web Traffic Growth Google Analytics Reporting Content Publishing

Sr. Business Correspondent

ADIMedia

May 2007 - Jun 2009 (2 years 1 month)

Wrote business stories for Broadcast & CableSat and expanded magazine publishing cadence from bi-monthly (6 issues) to monthly (14 issues per year). Launched the online portal broadcastandcablesat.co.in during tenure.

Business Writing Content Development Proofreading Web Content Management Publishing Operations Editorial Planning

Technical Associate - Indexing

Inndata Isogen

May 2004 - Apr 2007 (2 years 11 months)

Produced structured abstracts and indexing for engineering and scientific journals using controlled keywords. Supported precision content workflows as a foundation for later editorial and content systems work.

Abstracting Systems Indexing Technical Writing Content Systems