ARAtul Rai
@atulrai
Senior Data Analytics specialist focused on web analytics, GTM, GA4 and e-commerce tracking.
IndiaWhat I'm looking for
I am a Senior Data Analytics specialist with deep expertise in web analytics, Google Tag Manager, GA4, and e-commerce tracking, having led analytics initiatives for international clients and driven UA to GA4 migrations to improve tracking accuracy and reporting.
I have led teams, managed client relationships, and implemented advanced tracking solutions including custom data layers, AJAX/event tracking, Facebook Pixel/Meta CAPI, and JSON-LD schema via GTM to optimize marketing performance and SEO.
I build tailored dashboards and reports in Looker Studio, integrate analytics with Google Ads/Search Console, and deliver actionable insights that improve ROI; I also mentor teams, create training materials, and manage cross-domain and complex implementation projects.
Experience
Work history, roles, and key accomplishments
OGSr. Data Analytics SME
Omnicom Media Group
Oct 2024 - Present (1 year)
Lead link-matrix development and team delivery for analytics implementations, coordinating onshore/offshore stakeholders, ensuring timely peer-reviewed deliverables and training new hires to improve operational efficiency.
Data Analytics Specialist
Enthuons Technologies Pvt Ltd
Dec 2013 - Sep 2024 (10 years 9 months)
Led web analytics strategy and UA→GA4 migrations for global clients, implemented advanced GTM event/ecommerce tracking and built custom Looker Studio dashboards to drive campaign ROI improvements.
Backend/API Developer
Enthuons Technologies Pvt Ltd
Apr 2012 - Nov 2013 (1 year 7 months)
Developed backend APIs and supported integrations for web projects, contributing to server-side functionality and application stability during product development cycles.
Software Engineer
Tekriti Software Pvt. Ltd.
Oct 2010 - Apr 2012 (1 year 6 months)
Implemented software features and contributed to application development and maintenance efforts, supporting product releases and bug fixes across projects.
Education
Degrees, certifications, and relevant coursework
GUGraphic Era University
Master of Computer Applications, Computer Applications
Master of Computer Applications (MCA) from Graphic Era University completed in 2010.
Availability
Location
IndiaAuthorized to work in
Social media
Job categories
Skills
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