Open to opportunities

Nandini Raghav

@nandiniraghav

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Google Analytics certified data analyst with 6+ years of experience.

India

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What I'm looking for

I am seeking a role that fosters growth, encourages collaboration, and allows me to leverage my analytical skills to drive impactful business decisions.

I am a dynamic professional with over 6 years of rich experience in Data Analytics, Reporting, and Data Visualization. I am certified in Google Analytics and have a proven track record of managing digital campaigns effectively. My expertise lies in utilizing web analytics tools like Google Analytics and Google AdSense to drive data-driven decisions.

In my recent role as a Senior Analyst at Factspan Analytics, I led a team of 10 members across multiple projects, ensuring timely delivery and effective collaboration. I developed tagging strategies in Google Tag Manager to enhance data tracking and reporting capabilities, providing stakeholders with insights to optimize website performance and increase user engagement.

Throughout my career, I have worked with various Google tools and have been instrumental in facilitating seamless migrations for advertisers. My technical skills extend to backend website implementation across HTML, PHP, CSS, and JavaScript, showcasing my ability to decode complex systems and deliver comprehensive support to clients.

Experience

Work history, roles, and key accomplishments

Current

Subject Matter Expert

Current

Annalect India

Dec 2024 - Present (7 months)

Led a team of 10 members across 4 concurrent projects, ensuring effective collaboration and timely delivery of objectives. Developed and implemented tagging strategies in Google Tag Manager (GTM) to enhance data tracking and reporting capabilities. Assisted stakeholders in interpreting analytical reports, providing insights to optimize website performance and increase user engagement.

Google Tag Manager Jira Data Tracking Reporting Stakeholder Management Web Performance User Engagement Problem Solving Project Tracking

Senior Analyst

Factspan Analytics

May 2023 - Sep 2024 (1 year 4 months)

Proficient in a range of Google tools: Google Tag Manager (GTM), Google Ads, Google Analytics, Google Analytics 4 (GA4), and Google Analytics 360. Expertly facilitated advertisers in seamless migration from UA 360 to GA4, with additional experience in transferring data from UA to BigQuery, UA 360 to BigQuery, and GA4 to BigQuery.

Google Tag Manager Google Ads Google Analytics UA 360 Migration BigQuery Google Cloud Platform API Integration

Senior Implementation Analyst

Cognizant Technology Solutions

May 2019 - May 2023 (4 years)

Accomplished Consultant in Google's Web tech Implementation team, driving seamless integration and support for pivotal Google products including Ads, Analytics, and Tag Manager. Proficiently implemented Tracking code and Conversion Reporting Tags for precise Campaign performance and User behavior analysis. Collaborated seamlessly with account strategists, strategically scheduling appointments and

Google Ads Google Analytics Google Tag Manager Tracking Code Implementation Salesforce CRM Content Management Systems HTML PHP CSS JavaScript

Analyst Google AdSense & Analytics

Hewlett Packard

Feb 2018 - Feb 2019 (1 year)

Responsible to perform website traffic analysis and Performance check for various Clients. Analyzed YOY and MOM traffic trends, creating reports and providing recommendations to stakeholders for better conversion. Analyzed user behavior, identified and suggested strategies to minimize gap between visits and conversion rate, and performed Bounce rate analysis.

Performance Monitoring Reporting User Behavior Analysis Bounce Rate Analysis Data Visualization Tableau Google Analytics

Education

Degrees, certifications, and relevant coursework

ITM Universe, Gwalior

Bachelor's Degree, Electronics and Instrumentation

Completed a Bachelor's Degree in Electronics and Instrumentation. The curriculum covered fundamental concepts and practical applications in the field.