ashna matta

I am an analytics professional with a strong focus on web analytics, particularly in Adobe Analytics, Site Catalyst, and Adobe Launch. My expertise lies in analyzing visitor behavior, identifying trends, and leveraging insights to enhance online user experiences. I have a knack for designing solutions and gathering business requirements, working closely with front-end engineering teams to ensure smooth implementation and data accuracy.

Throughout my career, I have successfully managed multiple digital programs and collaborated with Product Owners to provide solution designs that meet stakeholder expectations. My experience includes conducting A/B testing analysis, monitoring KPIs, and delivering analytical findings that drive continuous improvements in business strategies. I am also proficient in tag management and data extraction using SQL/EDL, which supports informed decision-making and enhances business intelligence.