Dhruvin Shah

I’m a Data Analyst focused on web analytics, marketing intelligence, and cloud-based data engineering. I turn tracking data into clear decisions by combining funnel analysis, attribution modeling, and campaign performance optimization (ROAS, CPA, CPL).

In my current role, I architect end-to-end GA4 tracking strategies across 5+ client properties—defining event taxonomies, conversion paths, and funnel structures aligned to business KPIs. I improve data accuracy and behavioral coverage through custom event configurations, user journey mapping, and consent mode implementation.

I build dashboards and reporting that stakeholders actually use, creating 10+ Looker Studio dashboards that integrate GA4, BigQuery, and ad platforms. I design and optimize BigQuery SQL pipelines, automate data refresh and validation workflows, and reduce manual intervention in ETL processes to keep reporting reliable and timely.

I also build AI-enabled analytics, including an internal AI agent using LLM integration to automate SQL query generation from natural language inputs. It’s adopted by 10+ product owners to accelerate data extraction and insight generation turnaround.