PAPooja Atluri
@poojaatluri
Results-oriented Web Analytics and Tag Management Specialist with 10+ years experience.
IndiaWhat I'm looking for
I am a results-oriented Web Analytics and Tag Management Specialist with over 10 years of experience in architecting and executing scalable digital analytics solutions. My expertise lies in Adobe Analytics, Google Analytics, and advanced tag management platforms such as Tealium iQ and Adobe Launch. I am adept at designing modular data layer frameworks and integrating consent management platforms, enabling cross-channel user behavior tracking.
Throughout my career, I have successfully supported A/B testing and personalization initiatives using tools like Adobe Target and Google Optimize. My strong track record in stakeholder engagement and privacy compliance ensures that I deliver actionable insights through customized dashboards in Tableau, Power BI, and Google Data Studio. I am committed to data accuracy and strategic alignment, empowering organizations to make data-driven decisions.
Experience
Work history, roles, and key accomplishments
Senior Technical Consultant
Consulting Services
Dec 2021 - Present (3 years 6 months)
Led end-to-end implementation and maintenance of Adobe Analytics and Google Analytics across web properties, ensuring data integrity and business alignment. Designed and deployed automated tracking validation using ObservePoint Journeys, guaranteeing comprehensive tag coverage and compliance. Drove tag management strategy with Tealium iQ, architecting custom data layers and integrating Optanon for
Senior Analytics Consultant
TA Digital
Jul 2018 - Dec 2021 (3 years 5 months)
Designed and executed analytics strategies for enterprise clients, integrating Google Analytics and Adobe Analytics into complex digital ecosystems. Conducted data audits and implemented tracking enhancements, leading to a 25% increase in data reliability. Utilized Google BigQuery for large-scale data processing and analytics, building interactive dashboards for real-time business insights.
Digital Analytics Specialist
News Technology Services
Oct 2015 - May 2019 (3 years 7 months)
Managed end-to-end Google Analytics implementation for a portfolio of websites, including detailed event tracking and goal configuration. Executed tag implementation using Tealium, focusing on data layer design and development for robust analytics tracking. Analyzed site performance metrics and presented insights to inform digital marketing and development strategies, increasing ROI by 20%.
Process Specialist
Infosys
Apr 2012 - Oct 2015 (3 years 6 months)
Gathered requirements and collaborated with business stakeholders to define tracking specifications. Led Adobe Analytics implementation and reporting efforts, improving data accuracy and usability. Utilized Omniture (SiteCatalyst), DTM, and Legacy JavaScript for analytics tasks.
Education
Degrees, certifications, and relevant coursework
JNTUKakinada
Unknown, Unknown
Details about the field of study and specific achievements are not provided in the resume. The education section only lists the institution and year.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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