Open to opportunities

R P

@rp02

Message

Experienced Web Analytics Specialist with a focus on data-driven insights.

India

Message

What I'm looking for

I am seeking a role that values data-driven decision-making and offers opportunities for professional growth.

I am a Web Analytics Specialist with over 10 years of experience in full-stack Google Tag Manager (GTM) and Google Analytics 4 (GA4). My career has been dedicated to ensuring accurate data tracking and delivering actionable insights across more than 500 websites. I specialize in automating reporting workflows and implementing GDPR/CCPA-compliant consent frameworks, which has allowed me to drive data-informed decisions effectively.

In my recent role as Lead Data Scientist at Epsilon, I led a team of 12 in planning, implementing, and auditing analytics for a portfolio of over 50 websites. My focus on digital analytics has enabled me to develop robust tracking strategies that enhance data quality and business intelligence. I take pride in transforming raw data into clear, actionable outcomes, ensuring stakeholders have a single, trusted source of truth for their analytics needs.

Throughout my career, I have collaborated cross-functionally with marketing, development, and analytics teams to align tracking solutions with business objectives. My hands-on experience with tools like Looker Studio and Google Sheets has allowed me to automate reporting workflows, significantly reducing manual effort while improving accuracy and timeliness. I am passionate about leveraging data to improve user experiences and drive business success.

Experience

Work history, roles, and key accomplishments

Lead Data Scientist (Web Analytics)

Epsilon

Mar 2023 - Apr 2025 (2 years 1 month)

Led a team of 12 as a Full-Stack Tag Management, GA4, and Reporting Lead, overseeing planning, implementation, audits, and automated reporting for over 50 websites. Managed comprehensive digital analytics implementations, including developing robust tracking strategies and conducting regular quality audits to validate data accuracy and optimize reporting efficiency. Automated reporting workflows u

Google Tag Manager Looker Studio Data Auditing Report Automation Team Leadership GDPR CCPA Google Consent Mode V2

Senior Data Analyst

Epsilon

Mar 2020 - Feb 2023 (2 years 11 months)

Contributed to digital analytics implementations, focusing on improving tracking and data quality for various web properties. Assisted in managing tag implementation and configuration to capture key user interactions and marketing campaign effectiveness. Collaborated cross-functionally with marketing, development, and analytics teams to ensure tracking solutions aligned with business objectives.

Google Tag Manager Google Analytics Data Quality Tag Implementation Cross Functional Collaboration Data Analysis

Data Analyst 2

Epsilon

Feb 2017 - Feb 2020 (3 years)

Supported web analytics reporting and data insights, transforming raw data into actionable outcomes. Assisted in ensuring data accuracy and consistency across platforms, providing stakeholders with a single, trusted source of truth. Worked closely with technical and marketing teams to implement and maintain a clean, reliable tagging infrastructure.

Web Analytics Data Insights

Web Analytics Consultant Associate

Mirum Agency

May 2015 - Jan 2017 (1 year 8 months)

Worked extensively on Google Tag Manager implementation for clients across various industries, including Food & Beverage, Transport & Tourism, and Airlines. Set up robust tracking solutions, integrated third-party marketing tools, and ensured data accuracy to help businesses gain actionable insights into their digital performance.

Google Tag Manager Third Party Integrations Tracking Solutions

Web Analytics Intern

Decision Science Agency

Nov 2014 - May 2015 (6 months)

Cleaned and audited web analytics data and tags to ensure accurate tracking and reliable reporting. Identified data discrepancies and collaborated with developers to resolve tagging issues. Supported migration from legacy tracking to tag management systems like Tealium and Adobe Launch, helping streamline deployment and improve flexibility for future analytics updates.

Tealium Data Migration Reporting

Software Engineer

Aricent

Sep 2011 - Dec 2013 (2 years 3 months)

Created detailed web analytics reports for an internal reward redemption portal using Google Analytics (Classic), Urchin, and Excel. Tracked metrics such as login frequency, reward redemption rates, internal referral sources, and drop-off points in the redemption funnel. Analyzed employee engagement and portal usage patterns through custom segments, UTM tracking, and funnel visualization, deliveri

Google Analytics Urchin Excel Web Analytics Data Analysis Employee Engagement

Education

Degrees, certifications, and relevant coursework

National University of Singapore

Master of Technology, Enterprise Business Analytics

Grade: First Class with Distinction

Completed a Master of Technology in Enterprise Business Analytics, achieving First Class with Distinction. Focused on advanced analytical techniques and business intelligence to drive data-informed decisions.

Anna University

Bachelors of Engineering, Computer Science

Grade: First Class with Distinction

Obtained a Bachelor of Engineering in Computer Science, graduating with First Class with Distinction. Gained a strong foundation in computer science principles and their applications.