Open to opportunities

Chandrakanta Malik

@chandrakantamalik

Web Analytics Specialist optimizing GA4/GTM tracking and dashboards to drive data-driven growth for ecommerce and B2B brands.

India

Message

What I'm looking for

I’m looking for a role where I can own web analytics measurement—GA4/GTM implementations, attribution modeling, and Looker Studio dashboards—to deliver reliable insights, partner with developers and stakeholders, and continuously improve tracking accuracy.

I’m a Web Analytics Specialist with 7 years of experience optimizing digital performance across startups and agencies. I focus on accurate event tracking, robust data layer implementations, and marketing measurement that teams can trust.

Over multiple engagements, I’ve implemented GA4 and Google Tag Manager, configured tracking for Google Ads and Meta/LinkedIn ads, and built Looker Studio dashboards integrating marketing and (often) CRM data. I also design attribution models beyond GA4/GTM, including first-party and CRM-based lead generation tracking.

My work emphasizes actionable reporting and clean measurement foundations—fixing attribution discrepancies, setting up cross-domain tracking, and collaborating with developers to standardize interaction events. I enjoy turning complex analytics requirements into clear tracking frameworks, pipelines, and stakeholder-ready insights.

Experience

Work history, roles, and key accomplishments

Digital Measurement Analyst

Acadia

Jan 2026 - Jul 2026 (6 months)

Audited SaaS, B2B and eCommerce client websites to define onboarding events and conversions. Configured tracking events with proper data payloads for different tracking platforms and built custom event templates.

Event Auditing Conversion Tracking Event Tracking And Payload

Digital Analytics Consultant

Freelance

Dec 2024 - Dec 2025 (1 year)

Provided web analytics and ecommerce analytics services, including data layer setup, GTM/GA4 implementations, and analytics reporting. Built Looker Studio dashboards and attribution models, including CRM-based lead generation tracking beyond GA4/GTM.

E commerce analytics Google Tag Manager Looker Cross Domain Tracking Dashboarding

Digital Analytics Consultant

TripleDart Digital Pvt Ltd

May 2024 - Dec 2024 (7 months)

Delivered data integration solutions using Funnel.io and HubSpot Marketing Hub. Built Looker Studio dashboards with segmentation and path visualization for B2B SaaS clients.

Funnel.io HubSpot Data Integration Looker Segmentation Reporting

Digital Analytics Specialist

EITB Global Info Solutions Pty Ltd

Jan 2024 - May 2024 (4 months)

Conducted marketing data modeling and developed automated analytics pipelines for enterprise clients. Managed Google Tag Manager, Google Analytics 4, and BigQuery integrations.

Data Modeling Automated pipelines Google Tag Manager Google Analytics BigQuery Data Integration

Digital Marketing Associate

TruckBook Technologies Pvt Ltd

Nov 2022 - Sep 2023 (10 months)

Led SEO and ASO efforts to boost organic traffic by 35% QoQ through targeted SEO campaigns. Optimized content, metadata, and backlinks, implemented event tracking, and developed automated Looker Studio reports.

SEO ASO Content Optimization Backlinks Event Tracking Looker Reporting

Digital Marketing Executive

STPL

Nov 2021 - Sep 2022 (10 months)

Oversaw on-page, off-page, and technical SEO across multiple client projects. Managed full-funnel digital campaigns across Google, Meta, and YouTube and created social content, reports, and PowerPoint decks for client delivery.

On Page SEO Off Page SEO Technical SEO Digital Campaign Management Google Ads Meta Ads YouTube Social Content Reporting

Sr. SEO Analyst

SimpleeKare

Jun 2021 - Nov 2021 (5 months)

Conducted technical audits and SEO optimization for health-tech platforms using Seobility. Delivered keyword-rich content, managed social media optimization, and led reporting via GA4.

Technical SEO Seobility SEO Optimization SEO content SEO Reporting