vaishnavi kulkarni

I’m an Adobe Analytics Analyst with 2 years of experience implementing and validating Adobe Analytics tracking solutions. I focus on turning measurement requirements into reliable tracking setups—so stakeholders can trust the numbers and act faster.

In my current Senior Analyst role at Capgemini, I implement Adobe Analytics tracking (eVars, props, custom events), configure report suites to match business needs, and deploy/manage tags via Adobe Launch. I also run end-to-end validation from website interaction through to Adobe Analytics reporting, reducing discrepancies by 20%.

I’m skilled in data layer mapping and front-end variable mapping, and I strengthen governance by documenting tracking decisions and collaborating with developers to resolve tracking gaps. I support campaign tracking and attribution validation using metadata parameters, UTM validation, and consistent attribution logic.

I enjoy structured problem-solving with debugging and end-to-end QA, using pre- and post-production checks to protect data integrity across environments. I’m also committed to continuous learning through certifications including GA4/GTM reporting, AEM Developer, and statistical data analytics with Python.