Open to opportunities

Margub Alam

@margubalam

Message

Senior web analytics and conversion optimization specialist driving growth.

India

Message

What I'm looking for

I seek a remote analytics role where I can lead tagging, CRO and A/B testing efforts, collaborate with product and marketing teams, and drive measurable conversion and revenue growth.

I am a senior Web Analytics and Conversion Optimization specialist with over 12 years of experience in digital marketing, eCommerce, and analytics. I specialize in GA4, Mixpanel, Amplitude and advanced tag management to deliver measurable business impact.

I design and implement robust tagging strategies, manage Google Tag Manager and Tealium deployments, and customize JavaScript-based tracking to ensure data integrity for cross-channel reporting.

I lead A/B and multivariate testing programs using Optimizely, VWO, Mutiny and Unbounce to optimize user journeys and increase conversions. I have driven measurable improvements, including a reported 20% uplift in conversion rate in prior roles.

I am experienced working remotely with global teams, creating dashboards in Google Data Studio with Supermetrics, and translating complex data into actionable insights that inform marketing and product decisions.

Experience

Work history, roles, and key accomplishments

Current

Web Analytics & Optimization Expert

Current

Spiralyze

Jun 2019 - Present (6 years 4 months)

Developed and optimized web analytics, tag management, and reporting systems across global sites, improving data accuracy and enabling CRO programs; supported A/B and multivariate testing to boost conversions.

Google Tag Manager A B Testing (Optimizely VWO)Mixpanel Amplitude JavaScript Supermetrics Data Studio

Google Analytics Marketing Manager

IBA Craft Pvt Ltd

Jan 2014 - Feb 2015 (1 year 1 month)

Led analytics strategy, data layer and tag management for eCommerce projects, built automated dashboards and implemented CRO tests that increased conversion rates by 20%.

Google Tag Manager Mixpanel Amplitude Google Data Studio Supermetrics A B Testing Hotjar

Head of Digital Marketing

Tonic Tag Media Pvt Ltd

Jul 2012 - Jan 2015 (2 years 6 months)

Spearheaded analytics implementations and tag management across global client accounts, conducted audits and delivered insights to improve digital marketing ROI.

Google Analytics Google Tag Manager Tealium Mixpanel Adobe Analytics Reporting Tag Implementation

Senior SEO & PPC Specialist

Bullseye Marketing Ltd

Jan 2010 - Jul 2012 (2 years 6 months)

Implemented tracking and tagging strategies and optimized PPC campaigns, improving ad ROI by 15% through conversion tracking and custom reporting.

Google Tag Manager Google Analytics Conversion Tracking SEO Reporting JavaScript Campaign Optimization

Education

Degrees, certifications, and relevant coursework

ICFAI University, Dehradun

Bachelor of Technology, Electronics & Communication

2005 - 2009

Completed a Bachelor of Technology in Electronics & Communication focused on foundational electronics, communication systems, and related engineering coursework.