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@margubalam
Senior web analytics and conversion optimization specialist driving growth.
IndiaI am a senior Web Analytics and Conversion Optimization specialist with over 12 years of experience in digital marketing, eCommerce, and analytics. I specialize in GA4, Mixpanel, Amplitude and advanced tag management to deliver measurable business impact.
I design and implement robust tagging strategies, manage Google Tag Manager and Tealium deployments, and customize JavaScript-based tracking to ensure data integrity for cross-channel reporting.
I lead A/B and multivariate testing programs using Optimizely, VWO, Mutiny and Unbounce to optimize user journeys and increase conversions. I have driven measurable improvements, including a reported 20% uplift in conversion rate in prior roles.
I am experienced working remotely with global teams, creating dashboards in Google Data Studio with Supermetrics, and translating complex data into actionable insights that inform marketing and product decisions.
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Work history, roles, and key accomplishments
Spiralyze
Jun 2019 - Present (6 years 5 months)
Developed and optimized web analytics, tag management, and reporting systems across global sites, improving data accuracy and enabling CRO programs; supported A/B and multivariate testing to boost conversions.
IBA Craft Pvt Ltd
Jan 2014 - Feb 2015 (1 year 1 month)
Led analytics strategy, data layer and tag management for eCommerce projects, built automated dashboards and implemented CRO tests that increased conversion rates by 20%.
Tonic Tag Media Pvt Ltd
Jul 2012 - Jan 2015 (2 years 6 months)
Spearheaded analytics implementations and tag management across global client accounts, conducted audits and delivered insights to improve digital marketing ROI.
Bullseye Marketing Ltd
Jan 2010 - Jul 2012 (2 years 6 months)
Implemented tracking and tagging strategies and optimized PPC campaigns, improving ad ROI by 15% through conversion tracking and custom reporting.
Degrees, certifications, and relevant coursework
IDBachelor of Technology, Electronics & Communication
2005 - 2009
Completed a Bachelor of Technology in Electronics & Communication focused on foundational electronics, communication systems, and related engineering coursework.
IndiaYou can contact Margub and 90k+ other talented remote workers on Himalayas.
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