Margub Alam
@margubalam
Senior web analytics and conversion optimization specialist driving growth.
What I'm looking for
I am a senior Web Analytics and Conversion Optimization specialist with over 12 years of experience in digital marketing, eCommerce, and analytics. I specialize in GA4, Mixpanel, Amplitude and advanced tag management to deliver measurable business impact.
I design and implement robust tagging strategies, manage Google Tag Manager and Tealium deployments, and customize JavaScript-based tracking to ensure data integrity for cross-channel reporting.
I lead A/B and multivariate testing programs using Optimizely, VWO, Mutiny and Unbounce to optimize user journeys and increase conversions. I have driven measurable improvements, including a reported 20% uplift in conversion rate in prior roles.
I am experienced working remotely with global teams, creating dashboards in Google Data Studio with Supermetrics, and translating complex data into actionable insights that inform marketing and product decisions.
Experience
Work history, roles, and key accomplishments
Web Analytics & Optimization Expert
Spiralyze
Jun 2019 - Present (6 years 4 months)
Developed and optimized web analytics, tag management, and reporting systems across global sites, improving data accuracy and enabling CRO programs; supported A/B and multivariate testing to boost conversions.
Google Analytics Marketing Manager
IBA Craft Pvt Ltd
Jan 2014 - Feb 2015 (1 year 1 month)
Led analytics strategy, data layer and tag management for eCommerce projects, built automated dashboards and implemented CRO tests that increased conversion rates by 20%.
Head of Digital Marketing
Tonic Tag Media Pvt Ltd
Jul 2012 - Jan 2015 (2 years 6 months)
Spearheaded analytics implementations and tag management across global client accounts, conducted audits and delivered insights to improve digital marketing ROI.
Senior SEO & PPC Specialist
Bullseye Marketing Ltd
Jan 2010 - Jul 2012 (2 years 6 months)
Implemented tracking and tagging strategies and optimized PPC campaigns, improving ad ROI by 15% through conversion tracking and custom reporting.
Education
Degrees, certifications, and relevant coursework
ICFAI University, Dehradun
Bachelor of Technology, Electronics & Communication
2005 - 2009
Completed a Bachelor of Technology in Electronics & Communication focused on foundational electronics, communication systems, and related engineering coursework.
Availability
Location
Authorized to work in
Job categories
Skills
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