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Margub Alam

@margubalam

Senior web analytics and conversion optimization specialist driving growth.

India
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What I'm looking for

I seek a remote analytics role where I can lead tagging, CRO and A/B testing efforts, collaborate with product and marketing teams, and drive measurable conversion and revenue growth.

I am a senior Web Analytics and Conversion Optimization specialist with over 12 years of experience in digital marketing, eCommerce, and analytics. I specialize in GA4, Mixpanel, Amplitude and advanced tag management to deliver measurable business impact.

I design and implement robust tagging strategies, manage Google Tag Manager and Tealium deployments, and customize JavaScript-based tracking to ensure data integrity for cross-channel reporting.

I lead A/B and multivariate testing programs using Optimizely, VWO, Mutiny and Unbounce to optimize user journeys and increase conversions. I have driven measurable improvements, including a reported 20% uplift in conversion rate in prior roles.

I am experienced working remotely with global teams, creating dashboards in Google Data Studio with Supermetrics, and translating complex data into actionable insights that inform marketing and product decisions.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

ICFAI University, Dehradun logoID

ICFAI University, Dehradun

Bachelor of Technology, Electronics & Communication

2005 - 2009

Completed a Bachelor of Technology in Electronics & Communication focused on foundational electronics, communication systems, and related engineering coursework.

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