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Ravindra Kumar

@ravindrakumar3

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Lead Web Analyst specializing in GA4, server-side GTM, consent-compliant digital analytics.

India

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What I'm looking for

I’m looking for a remote-friendly team where I can own end-to-end web analytics and tag management—GA4/sGTM, consent compliance, QA, and clear dashboards—while partnering with Tech/Product/Marketing to improve data accuracy and performance.

I’m a results-driven Lead Web Analyst with 5+ years of expertise across the full analytics lifecycle—from GA4 implementation and Server-Side GTM (sGTM) to Adobe Analytics, Adobe Launch, and Adobe Experience Platform (AEP).

At VidaXL, I lifted email attribution accuracy from ~40% to 94% and reduced GTM container load from 97% to 83%, improving page speed while accelerating vendor onboarding. I also implemented Consent Mode v2 and environment-level data filters to block dev/staging traffic from production GA4, strengthening decision-quality data.

I’m deliberate about governance and measurement integrity: I executed B2B GTM account separation with 0% downtime and 0% data loss, and designed an sGTM-ready Solution Design Document (SDD) to align Tech, Product, and Marketing around a single tracking source of truth.

Earlier, I led GA4 migrations and analytics framework builds for enterprise clients using Adobe Analytics, Adobe Launch, and GA4, and helped teams ship faster by reducing reporting turnaround by ~30% with automated pipelines. I also bring strong optimization and experimentation experience from A/B and multivariate testing (VWO, Adobe Target) and hands-on implementation using JavaScript, HTML, CSS, and SQL.

Experience

Work history, roles, and key accomplishments

Current

Lead Web Analyst

Current

VidaXL

Jun 2025 - Present (1 year)

Led end-to-end GA4 and eCommerce analytics implementation, optimizing GTM architecture to reduce container load from 97% to 83%. Improved email attribution accuracy from ~40% to 94% and implemented Consent Mode v2 with environment-level filters for more reliable production reporting.

GA4 Reporting Google Tag Manager (GTM)Consent Mode V2 Looker Studio Power BI

Senior Analyst

Course5 Intelligence

Feb 2023 - Nov 2024 (1 year 9 months)

Delivered GA4 migration projects for enterprise clients, including data layer redesign, custom dimension mapping, and parallel tracking validation. Built reporting dashboards in Tableau and Power BI and reduced reporting turnaround by ~30% via automated data pipelines.

GA4 Reporting Adobe Analytics Custom Dimensions Tableau Power BI

Customer Success Manager

Tatvic Analytics

Aug 2022 - Feb 2023 (6 months)

Managed tag implementation and user behavior tracking across client properties using GTM, GA4, and Adobe Analytics. Ran A/B and multivariate experiments with VWO and Adobe Target to deliver statistically validated CRO recommendations.

Google Tag Manager (GTM)GA4 Adobe Analytics VWO Adobe Target A B Testing Multivariate Testing Looker

Data Analyst

Angara Ecommerce

Feb 2020 - Aug 2022 (2 years 6 months)

Supported marketing and product teams with Adobe Analytics (Omniture) and GA analytics for performance measurement and attribution. Implemented Facebook CAPI and pixel tracking, built sales forecasting models, and ran A/B tests to reduce funnel drop-off.

Adobe Analytics Google Analytics Pixel A B Testing SQL JavaScript Forecast Modelling