AEAphra Evans
@aphraevans
Experienced PPC & CRM Manager driving growth through data insights.
United KingdomWhat I'm looking for
I am a seasoned PPC & CRM Manager with over 8 years of experience in delivering scalable growth for brands across various sectors, including retail, finance, and legal. My expertise lies in leveraging data-driven insights and industry trends to optimize performance and enhance customer retention. I thrive in fast-paced environments, where I can apply my skills in paid search, display, and lifecycle marketing to achieve ambitious business goals.
Throughout my career, I have successfully led paid media strategies for prominent brands, significantly increasing channel contributions to revenue. I have a proven track record of developing agile, data-informed strategies that adapt to changing market landscapes. My leadership experience includes managing teams of up to 10, fostering a culture of growth and performance through structured training programs and best practice standards.
In addition to my technical skills, I am passionate about building strong relationships with clients and stakeholders. I believe in the power of collaboration and communication to drive results, and I am committed to continuous improvement through A/B testing and innovative marketing strategies. I am eager to bring my expertise to a forward-thinking organization that values data-driven decision-making and team development.
Experience
Work history, roles, and key accomplishments
PPC & CRM Manager
Beko Europe
May 2022 - Present (3 years 1 month)
Spearheaded paid media growth as a key driver of D2C performance for Hotpoint, significantly increasing channel contribution to revenue. Led the paid media strategy and managed an external agency for Consumer Services, ensuring alignment with business goals.
Senior Technical PPC Manager
IDHL
Apr 2021 - Present (4 years 2 months)
Led paid media strategy & execution for the largest client (fintech) while heading a team of up to 10 execs & senior execs as a pod leader. Served as the main point of escalation and support for client queries.
PPC Manager
Slater + Gordon
Aug 2019 - Present (5 years 10 months)
Consistently delivered YoY growth while meeting efficiency KPIs. Collaborated closely with the wider marketing team to ensure cross-channel alignment and maximise market penetration.
Paid Media Manager
Get The Label (JD Sports Group)
May 2018 - Present (7 years 1 month)
Partnered with the Marketing Director and CFO to define business-wide KPIs and performance benchmarks. Developed and implemented long-term growth strategies across PPC, Display, SEO, Affiliates, Email, and Paid Social.
Senior PPC Executive
Mediacom
Nov 2017 - Present (7 years 7 months)
Managed 15+ PPC accounts across diverse industries, including Retail, Finance, Insurance, Gambling, and Pharmaceuticals. Developed and executed tailored PPC strategies to meet client goals.
Education
Degrees, certifications, and relevant coursework
UGUniversity of Greenwich
BSc Economics, Economics
Studied Economics at the University of Greenwich. Gained foundational knowledge in economic principles and theories.
LCLoreto College
A Levels, Psychology, Sociology & Economics
Completed A Levels in Psychology, Sociology, and Economics. Developed analytical and critical thinking skills across various social sciences.
CSChorlton High School
GCSEs & AS Level, General Studies
Grade: 8 GCSEs from grade A - C & AS Level General Studies
Achieved 8 GCSEs from grade A-C and an AS Level in General Studies. Built a strong academic foundation across a range of subjects.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Job categories
Skills
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