Open to opportunities

Annalisa Ratti

@annalisaratti

Message

I’m a PPC consultant and PPC manager who drives ROAS-focused paid media, SEO, and conversion growth.

United Kingdom

Message

What I'm looking for

I’m looking for a performance marketing role where I can own PPC and SEO strategy, run CRO experiments, and report on ROAS/KPIs—partnering with teams that value data, experimentation, and clear communication.

I’m a ROAS-focused PPC consultant and manager based in the UK, leading paid media campaigns that deliver measurable gains in traffic and revenue. I run PPC & SEO audits, handle keyword research and campaign analysis, and continuously optimize for ROAS and performance.

Since 2015, I’ve managed multi-platform campaigns across Google, Meta, and Native channels, improving account structures through peak-season planning and aligning spend with top products and seasonal events. In prior roles, I managed global e-commerce budgets ($857k over six months) and delivered Google ROAS of 5.44% and Facebook Ads ROAS of 3.51%, while also strengthening client retention through clear, KPI-driven reporting.

I also bring a conversion and web-building mindset: I support CRO and A/B testing, use analytics to guide decisions, and build Squarespace websites (e-commerce, integrated booking, and membership) with UX/UI and typographic branding. Trained across enterprise and agency environments—including SEO migrations and troubleshooting for complex technical issues—I bring multilingual, international-market experience and an execution style rooted in data, client-centered strategy, and outcomes.

Experience

Work history, roles, and key accomplishments

Current

PPC Consultant

Current

Self Employed

Jun 2023 - Present (3 years)

Led PPC campaign strategy across industries, improving traffic and ROAS through ongoing audits, keyword research, and performance optimisation. Built and launched Squarespace e-commerce, branding, and membership websites for UK clients.

Google Ads Meta Ads Microsoft Ads PPC Auditing Keyword Research ROAS Google Analytics Squarespace

Paid Media Manager

Design Bundles Ltd

Nov 2022 - May 2023 (6 months)

Managed global e-commerce PPC campaigns with a $857k six-month budget, achieving Google ROAS of 5.44% and Facebook Ads ROAS of 3.51%. Rebuilt ad account structures for peak season by aligning campaigns with top products and seasonal events.

Google Ads Facebook Ads ROAS Ad Account Restructuring Campaign Analysis Keyword Research performance reporting

PPC & SEO Manager

Kd Web Ltd

Oct 2020 - Oct 2022 (2 years)

Ran multi-platform campaigns across Google, Meta, and Native channels, improving client retention through consistent performance management. Delivered SEO/PPC audits, led content strategy, and trained junior team members.

Google Ads Meta Ads Native Advertising Content Strategy team training Performance Optimization

SEO/PPC Consultant

Capgemini Ltd

Sep 2019 - Mar 2020 (6 months)

Advised multinational clients on SEO migration and PPC strategy, including audit delivery and CMS transition planning. Produced enterprise SEO roadmaps to guide technical and search improvements.

Enterprise SEO Roadmaps CMS Transition Planning Technical SEO PPC Strategy Keyword Research

SEO/PPC Specialist

Cariad Marketing

Sep 2015 - Aug 2019 (3 years 11 months)

Led SEO and PPC for the agency’s largest accounts, providing technical and strategic oversight. Delivered year-over-year growth in traffic, rankings, and conversions and supported complex migrations as a troubleshooting specialist.

Technical SEO Meta Ads SEO Strategy Migration Management Troubleshooting KPI Reporting