Annalisa Ratti
@annalisaratti
I’m a PPC consultant and PPC manager who drives ROAS-focused paid media, SEO, and conversion growth.
What I'm looking for
I’m a ROAS-focused PPC consultant and manager based in the UK, leading paid media campaigns that deliver measurable gains in traffic and revenue. I run PPC & SEO audits, handle keyword research and campaign analysis, and continuously optimize for ROAS and performance.
Since 2015, I’ve managed multi-platform campaigns across Google, Meta, and Native channels, improving account structures through peak-season planning and aligning spend with top products and seasonal events. In prior roles, I managed global e-commerce budgets ($857k over six months) and delivered Google ROAS of 5.44% and Facebook Ads ROAS of 3.51%, while also strengthening client retention through clear, KPI-driven reporting.
I also bring a conversion and web-building mindset: I support CRO and A/B testing, use analytics to guide decisions, and build Squarespace websites (e-commerce, integrated booking, and membership) with UX/UI and typographic branding. Trained across enterprise and agency environments—including SEO migrations and troubleshooting for complex technical issues—I bring multilingual, international-market experience and an execution style rooted in data, client-centered strategy, and outcomes.
Experience
Work history, roles, and key accomplishments
PPC Consultant
Self Employed
Jun 2023 - Present (3 years)
Led PPC campaign strategy across industries, improving traffic and ROAS through ongoing audits, keyword research, and performance optimisation. Built and launched Squarespace e-commerce, branding, and membership websites for UK clients.
Paid Media Manager
Design Bundles Ltd
Nov 2022 - May 2023 (6 months)
Managed global e-commerce PPC campaigns with a $857k six-month budget, achieving Google ROAS of 5.44% and Facebook Ads ROAS of 3.51%. Rebuilt ad account structures for peak season by aligning campaigns with top products and seasonal events.
PPC & SEO Manager
Kd Web Ltd
Oct 2020 - Oct 2022 (2 years)
Ran multi-platform campaigns across Google, Meta, and Native channels, improving client retention through consistent performance management. Delivered SEO/PPC audits, led content strategy, and trained junior team members.
SEO/PPC Consultant
Capgemini Ltd
Sep 2019 - Mar 2020 (6 months)
Advised multinational clients on SEO migration and PPC strategy, including audit delivery and CMS transition planning. Produced enterprise SEO roadmaps to guide technical and search improvements.
SEO/PPC Specialist
Cariad Marketing
Sep 2015 - Aug 2019 (3 years 11 months)
Led SEO and PPC for the agency’s largest accounts, providing technical and strategic oversight. Delivered year-over-year growth in traffic, rankings, and conversions and supported complex migrations as a troubleshooting specialist.
Education
Degrees, certifications, and relevant coursework
Digital Marketing Institute
Professional Diploma in Digital Marketing, Digital Marketing
Completed a Professional Diploma in Digital Marketing at the Digital Marketing Institute.
Brunel University
Master of Arts in Journalism, Journalism
Earned a Master of Arts in Journalism at Brunel University.
University of Turin
Bachelor of Arts (BA) in Politics and International Relations, Politics and International Relations
Studied Politics and International Relations at the University of Turin and earned a Bachelor of Arts (BA).
University of Turin
Master of Arts (MA) in Politics and International Relations, Politics and International Relations
Studied Politics and International Relations at the University of Turin and earned a Master of Arts (MA).
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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