AUAbel User
@abeluser1
Senior Paid Search & Performance Strategist driving AI-led optimisation and cross-market growth.
United KingdomWhat I'm looking for
I am a Senior Paid Search & Performance Strategist with 8+ years managing large-scale Google Ads and Amazon Ads portfolios across Europe, North America and select APAC/Middle East markets. I specialise in AI-driven bidding, multi-account management and scalable account structures that deliver measurable efficiency gains.
At OMD I led global search projects for major clients including Bacardi and FedEx, overseeing €500K+ monthly budgets and 45+ accounts. I delivered a 45% CPC reduction and +80% traffic growth YoY through bidding automation, structural optimisation and audience strategies.
I have hands-on experience with GA4, Looker Studio and SA360, and I build performance dashboards and standardised KPI frameworks to improve visibility and decision-making. I also mentor teams and have managed 4 direct reports, focusing on optimisation, automation and capability building.
I hold masters and undergraduate degrees from Spanish universities and continued professional training in digital marketing and strategic marketing. I am bilingual (Spanish native, English fluent) and hold British and Spanish citizenship with EU rights.
Experience
Work history, roles, and key accomplishments
Senior Paid Search Manager
OMD
Jun 2022 - Present (3 years 6 months)
Led global paid search for Bacardi and FedEx EMEA, managing 45+ Google Ads accounts and €500K+ monthly budgets; delivered 45% CPC reduction and 80% YoY traffic growth through AI bidding and structural optimisation. Promoted to lead North America strategy while mentoring 4 direct reports and standardising Looker Studio reporting.
Account Manager
OMD
May 2021 - May 2022 (1 year)
Owned European Google Ads and Amazon Ads strategy for Bacardi, managing 40+ accounts and delivering weekly stakeholder reporting using Looker Studio; coordinated audience segmentation and KPI frameworks. Supported and managed junior specialists during peak periods.
Paid Search Executive
iProspect
Apr 2019 - Apr 2021 (2 years)
Managed Google Ads and Amazon Ads campaigns for clients including McArthurGlen and Cigna; implemented Smart Bidding and SA360 automation and delivered GA4/Looker Studio performance reporting to improve targeting and ad relevance.
Search Planner / Assistant
iProspect
Feb 2017 - Apr 2019 (2 years 2 months)
Executed PPC campaigns for Mondelez, British Council and Huawei; managed daily optimisation, reporting and QA, and developed best-practice documentation to streamline setups and reduce errors.
Education
Degrees, certifications, and relevant coursework
CLCity, University of London
Diploma, Digital Marketing
Completed a Digital Marketing Diploma focusing on digital marketing tactics, analytics, and campaign execution.
UOUniversity of Oviedo
Master's Degree, Corporate Communications
Completed a Master's Degree in Corporate Communications focused on corporate and stakeholder communications.
ESESADE Business School
Program Certificate, Strategic Marketing
Completed the Strategic Marketing Program covering strategic marketing principles and applied marketing techniques.
CMComplutense University of Madrid
Degree, Advertising & Public Affairs
Earned a degree in Advertising and Public Affairs covering advertising, public relations, and communications strategy.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
SpainSalary expectations
Job categories
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