Philip Morgan

At Virgin Media O2, I lead paid-search best practices and traffic-acquisition strategies that contribute to commercial OKRs. I architected the revamp of accounts with more than £15m in spend, improving search structure and supporting team development.

I've driven performance from campaign concept through post-campaign analysis, delivering year-over-year growth across product verticals. I work closely with planning, SEO, paid social, and affiliate teams to align digital activity with business objectives.

Previously at Dentsu–Merkle, I led Google Tier 1 clients with annual spend exceeding £12 million, including Sky, Uniqlo, The Gym Group, and Wiggle/Chain Reaction. I developed search strategies, identified growth opportunities, supported annual planning, and coached new joiners.

Across agency, in-house, contract, and freelance roles, I've managed PPC portfolios, pitched ideas at director level, and delivered a 400% revenue increase through advanced Shopping campaign improvements while maintaining budget caps.