Open to opportunities

Louise Holder

@louiseholder

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PPC expert with over 10 years of digital marketing experience.

United Kingdom

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What I'm looking for

I am looking for a dynamic role that fosters creativity and innovation in PPC strategies, with opportunities for leadership and professional growth.

I describe myself as a "PPC Addict"; there’s not a day that goes by where I’m not reading the latest posts on LinkedIn, Search Engine Journal, WordStream, PPC Hero, or the Official Google Ads Blog. With over 10 years of experience, I have honed my PPC skills across various platforms including Google, Bing, Meta, Instagram, TikTok, and LinkedIn, both on the agency and client side. I have successfully managed monthly budgets ranging from £500 to £800,000, working with notable clients such as Pizza Hut UK, McLaren, and QVC.

Currently, I serve as the Senior Paid Media Manager at Savings.com, where I oversee the management of over 500 merchants across Google and Bing Ads. My role involves competitor analysis, reporting, and team delegation, ensuring that we optimize our strategies for maximum performance. Previously, I held positions such as Paid Search Account Director and PPC Lead, where I focused on client management, technical implementation, and training team members. My passion for PPC drives me to continuously seek out new opportunities for growth and innovation in digital marketing.

Experience

Work history, roles, and key accomplishments

Current

Senior Paid Media Manager

Current

Savings.com

Jun 2023 - Present (1 year 11 months)

Overseeing merchant account management for 500+ merchants across Google and Bing Ads. Responsible for competitor analysis, reporting, team delegation, and training junior members on PPC strategies and tools.

Google Ads Bing Ads PPC Strategy Merchant Management Strategy Reporting Competitor Analysis Team Leadership Training Jira

Paid Search Account Director

Navigate Digital

Mar 2022 - Jun 2023 (1 year 3 months)

Led client management and account strategies across Google, Bing, Meta, and LinkedIn Ads. Created reports and dashboards, and implemented technical solutions for clients.

Client Management Google Ads Bing Ads Meta Ads Reporting Google Analytics Looker Studio PPC Strategy

PPC Lead

Digivate

Sep 2020 - Mar 2022 (1 year 6 months)

Managed paid social and search accounts, leading strategy implementation, campaign structuring, and reporting. Provided mentorship and training to team members.

Paid Social Campaign Management Google Ads Audience Research Reporting Google Analytics Team Leadership Troubleshooting

Digital Campaign Manager

Webtopia.co

Oct 2019 - Sep 2020 (11 months)

Managed Meta and Google Ads accounts, implementing strategies and monitoring campaigns. Communicated with clients and created landing pages.

Meta Ads Google Ads Client Communication Landing Pages Reporting Audience Research Troubleshooting

PPC Specialist

hackajob

Jun 2019 - Sep 2019 (3 months)

Managed day-to-day PPC accounts across multiple platforms, focusing on strategy implementation and creative asset creation. Conducted A/B testing and performance monitoring.