Louise Holder

I describe myself as a "PPC Addict"; there’s not a day that goes by where I’m not reading the latest posts on LinkedIn, Search Engine Journal, WordStream, PPC Hero, or the Official Google Ads Blog. With over 10 years of experience, I have honed my PPC skills across various platforms including Google, Bing, Meta, Instagram, TikTok, and LinkedIn, both on the agency and client side. I have successfully managed monthly budgets ranging from £500 to £800,000, working with notable clients such as Pizza Hut UK, McLaren, and QVC.

Currently, I serve as the Senior Paid Media Manager at Savings.com, where I oversee the management of over 500 merchants across Google and Bing Ads. My role involves competitor analysis, reporting, and team delegation, ensuring that we optimize our strategies for maximum performance. Previously, I held positions such as Paid Search Account Director and PPC Lead, where I focused on client management, technical implementation, and training team members. My passion for PPC drives me to continuously seek out new opportunities for growth and innovation in digital marketing.