Jack Burton

JB

Open to opportunities

Jack Burton

@jackburton

Performance Marketing Strategist driving B2B SaaS acquisition, pipeline growth, and ROI.

What I'm looking for

I’m looking for a performance-led role where I can drive cross-channel acquisition and measurable pipeline growth, connect paid media to revenue through CRM/analytics, and keep scaling optimisation with structured testing and AI-driven automation.

I’m a Performance Marketing Strategist with 10 years of experience driving acquisition, pipeline growth, and ROI for B2B SaaS and eCommerce brands. I’ve built scalable paid engines through structured testing, automation, and data-led optimisation to continuously improve performance and efficiency.

I’ve managed six-figure monthly budgets across Google Ads, LinkedIn, and Meta—frequently tying spend directly to revenue by integrating paid activity with CRM and analytics platforms. I’m especially strong at connecting paid media performance to commercial targets, forecasts, and funnel outcomes.

In my roles, I’ve led major cross-channel strategies (Paid Search, Shopping, Display, Programmatic, and Paid Social), developed forecasting models, and implemented AI-driven feed optimisation and ML bidding. I’ve also represented eCommerce at board level, presenting performance reviews, forecasts, and corrective action plans.

I bring a collaborative, performance-led approach across Content, Creative, CRO, and SEO teams, and I’ve mentored 5+ junior marketers to raise execution quality. I’m now looking to bring that blend of analytical precision and creative experimentation to a team that values measurable growth.

Experience

Work history, roles, and key accomplishments

BG

Paid Search Manager / eCommerce Director

Baird Group

Jul 2021 - Jul 2025 (4 years)

Owned cross-channel paid acquisition for multiple retail brands, managing £150K–£400K monthly budgets and improving ROAS through structured testing and AI feed optimisation/ML bidding. Integrated CRM with paid activity to improve retention and represented eCommerce at board level during the eCommerce Director’s absence.

Google Ads SA360 Programmatic Paid Social Feed Optimization CRM Integration A B Testing

ST

Senior PPC Manager

Stickyeyes

Sep 2018 - Jun 2021 (2 years 9 months)

Led Paid Search and Social strategies for global brands including Adobe, delivering SaaS growth and $12M+ in leads through targeted demand generation. As LinkedIn Ads lead, managed £500K+ monthly spend for Adobe’s EMEA SaaS campaigns, generating £12M+ in qualified pipeline and mentoring PPC Executives.

LinkedIn Ads Google Ads Meta Ads Demand Generation Funnel Optimization Mentoring

IG

Senior PPC Executive

IDHL Group

Oct 2016 - Aug 2018 (1 year 10 months)

Managed PPC accounts for retail and B2B clients while supporting new business pitches. Delivered performance-focused PPC execution with an emphasis on analysis, testing, and account optimisation.

PPC Management Google Ads Paid Social Bid Management Keyword Research A B Testing Performance Analysis

GM

Graduate PPC Manager

Global Search Marketing

Sep 2015 - Oct 2016 (1 year 1 month)

Built and optimised SME PPC campaigns, establishing strong PPC structure and analysis foundations. Developed skills in campaign setup, measurement, and performance improvements through ongoing testing and optimisation.

Google Ads Reporting Performance Analysis Conversion Tracking Keyword Research

Education

Degrees, certifications, and relevant coursework

AU

Aberystwyth University

Bachelor of Science, Mathematics

2012 - 2015

Grade: 2:1

Activities and societies: A Levels: Mathematics (A), Economics (C), History (C); 9 GCSEs incl. A* in Maths and C in English.

Completed a BSc in Mathematics at Aberystwyth University from 2012 to 2015, achieving a 2:1 classification.

Tech stack

Software and tools used professionally

Gmail

Emarsys

Adroll

Google Ads

LinkedIn Ads

Remote

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