Muhammad Shahmeer Khan
@shahmeer-khan
Performance marketing specialist with a focus on data-driven strategies.
What I'm looking for
I am a performance marketing specialist with a Master's in Digital Marketing and Management from Cardiff Metropolitan University. My expertise lies in reshaping the Paid Media landscape, where I have successfully managed substantial budgets and delivered impressive results. For instance, I achieved a staggering 730% return on ad spend through strategic Google Ads management and innovative paid social media campaigns. My analytical approach has consistently elevated conversion rates and improved budget forecasting for my clients.
Currently, I manage a monthly budget of £400k at Love Finance, where I generated £130K in qualified leads within the first three months and increased organic website traffic by 130%. My previous roles have equipped me with a robust skill set in digital marketing analytics, performance marketing, and dashboard creation, enabling me to provide actionable insights and enhance overall campaign effectiveness. I thrive on challenges and am passionate about leveraging data to drive marketing success.
Experience
Work history, roles, and key accomplishments
Performance Marketing Specialist
Love Finance
Aug 2023 - Present (1 year 10 months)
Managed a monthly budget of £240k across Paid Social, Google, and MS Bing, successfully generating £130K in qualified leads within the first three months. Achieved an impressive average 500% increase in Return on Ad Spend (ROAS) through Google Ads campaigns and significantly increased organic website traffic by 130%. Developed real-time dashboards using Hubspot and Looker Studio.
Performance Marketing Specialist
Liberty Marketing
Aug 2023 - Sep 2024 (1 year 1 month)
Generated monthly reports and provided analytics to senior management, enhancing budget forecasting and increasing D2C sales by 48% MoM for a retail client. Managed £120k monthly ad spend across Social, Google, and Bing channels, achieving 600% ROAS for a client through Bing and Google Shopping campaigns. Supercharged Paid Search and PMax campaigns using Scripts and automation.
Paid Media Specialist
Pixafusion Marketing Agency
Aug 2022 - Aug 2023 (1 year)
Managed and optimized paid media campaigns across various platforms to drive client performance and achieve marketing objectives. Developed and executed strategies for paid advertising, focusing on maximizing ROI and lead generation.
Digital Marketing Team Lead
Flymingos
Nov 2020 - Dec 2021 (1 year 1 month)
Led a team of digital marketing professionals, overseeing campaign execution and strategy development to achieve client goals. Provided guidance and mentorship, ensuring successful project delivery and team performance.
Assistant Digital Marketing Manager
KoderLabs
Aug 2019 - Nov 2020 (1 year 3 months)
Assisted in the planning and execution of digital marketing strategies, supporting campaign management and performance analysis. Collaborated with the marketing team to optimize online presence and drive engagement.
Social Media Marketing Executive
Nanosoft Technologies
Aug 2019 - Feb 2020 (6 months)
Executed social media marketing campaigns, managing content creation and community engagement to enhance brand visibility. Monitored social media trends and analytics to optimize campaign performance.
Education
Degrees, certifications, and relevant coursework
Cardiff Metropolitan University
Master's, Digital Marketing and Management
Specialised in reshaping the Paid Media landscape, leveraging a Master's in Digital Marketing and Management. Focused on strategic Google Ads management and innovative paid social media campaigns.
Bahria University
Bachelor of Computer Science, Computer Science
Completed a Bachelor of Computer Science degree. Gained foundational knowledge in computer science principles and practices.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
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