Open to opportunities

Iyke Abel

@iykeabel

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PPC Specialist with a proven track record in campaign optimization.

United Kingdom

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What I'm looking for

I seek a dynamic role in digital marketing that fosters growth and innovation.

With over 3 years of experience in managing and optimizing PPC campaigns, I have developed a strong expertise in budget management and strategic planning. My journey in digital marketing has been marked by a commitment to increasing ROI and enhancing client satisfaction through data-driven insights. I thrive on the challenge of optimizing campaigns across diverse industries, ensuring that each strategy is tailored to meet specific business goals.

In my recent role as a Google Ads Specialist, I successfully managed a $40K monthly ad spend, achieving a remarkable 20% increase in click-through rates. My ability to implement data-driven strategies and conduct A/B testing has consistently improved ROI, leading to a 25% increase in client satisfaction. I am passionate about leveraging advanced analytics tools to drive performance and am dedicated to maintaining compliance with industry standards to elevate campaign efficiency.

Experience

Work history, roles, and key accomplishments

Google Ads Specialist

Kung Pow Marketing

Feb 2024 - May 2024 (3 months)

Managed $40K monthly ad spend, optimizing Google Ads campaigns to achieve a 20% increase in click-through rates. Enhanced campaign performance through data-driven strategies and A/B testing, improving ROI by 15%. Collaborated with clients to tailor campaigns, resulting in a 25% increase in client satisfaction.

Google Ads PPC A B Testing Data Analysis Collaboration Campaign Optimization ROI

Paid Search Executive & Programmatic

TIO International

Nov 2022 - Apr 2023 (5 months)

Responsible for $250,000 monthly in Ad spend across 90+ Google Ads accounts in the orthodontic industry. Achieved 3.78% ROAS and conducted daily performance evaluations, reducing account discrepancies by 15%. Implemented programmatic strategies leading to a 20% increase in high-quality leads.

Google Ads Performance Programmatic Advertising Account Management Compliance Lead Generation Data Analysis

Freelance Google Ads Specialist

Marketing Beaver

Feb 2021 - Aug 2022 (1 year 6 months)

Spearheaded website strategy, achieving a 24% revenue increase and 36% growth in website traffic year-over-year. Integrated advanced analytics tools, reducing analysis time by 30%. Increased click-through rates by 14% and engagement by 12% with innovative ad formats.