Open to opportunities

Chiu Yam Pan

@chiuyampan

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Experienced Paid Media Manager with a strong digital marketing background.

United Kingdom

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What I'm looking for

I am seeking a dynamic role in digital marketing where I can leverage my expertise in paid media and data analysis to drive impactful marketing strategies and contribute to a collaborative team environment.

With over six years of experience in advertising agencies and digital marketing, I have honed my skills in managing diverse paid marketing campaigns, particularly in Paid Search, Paid Social, Shopping, and Display. My strategic approach has driven significant sales and conversions for clients across various industries, showcasing my ability to set up and optimize paid media ads effectively.

My expertise extends to utilizing CRM tools like HubSpot and Salesforce, which have enabled me to optimize segmentation and targeting, achieving measurable results. I have successfully managed over 600 paid media campaigns, overseeing a monthly budget of £50k+, and ensuring maximum reach and efficiency. My collaborative planning and performance reporting skills have allowed me to work closely with cross-functional teams, integrating paid media strategies with broader marketing initiatives to drive synergy across channels.

Experience

Work history, roles, and key accomplishments

Current

Paid Media Manager

Current

Car.co.uk

Jul 2024 - Present (11 months)

Managed and optimized over 600 paid media campaigns across various platforms, achieving significant sales and conversions. Utilized CRM tools for segmentation and targeting, and oversaw a monthly budget of £50k+ to maximize ROI.

Paid Media Data Analysis CRM Tools Campaign Optimization Budget Management Content Creation Marketing Tools

Senior Digital Marketing Executive

WholesaleXP UK Limited

Sep 2022 - Mar 2023 (6 months)

Formulated and executed digital marketing strategies that resulted in a 50% increase in leads. Managed paid campaigns and optimized social media accounts, significantly enhancing engagement and conversion rates.

Digital Marketing Digital Paid Campaigns Keyword Research Data Analysis Social Media Management Email Marketing Content Creation SEO

Senior Digital Marketing Executive

Hong Kong Economic Times Limited

Oct 2021 - Apr 2022 (6 months)

Coordinated marketing events and promotions, leading to a 20% increase in engagement. Collaborated with print teams for impactful advertisements and conducted market research to enhance customer subscriptions.

Event Coordination Social Media Marketing Market Research User Experience Content Creation Customer Service Campaign Management Data Analysis

Senior Account Executive

We Are Social

Aug 2019 - Jun 2021 (1 year 10 months)

Led the execution of paid campaigns across multiple platforms, generating high-quality leads. Collaborated with creative teams to ensure seamless production of marketing materials.

Account Management Paid Marketing Competitive Analysis Collaboration Project Management Lead Generation Performance Analysis Brand Strategy

Marketing Intern

Myicellar

Jul 2016 - Jun 2018 (1 year 11 months)

Increased social media engagement significantly and managed paid campaigns to drive sales. Assisted in brand promotion events and contributed to content creation.

Social Media Management Content Creation Brand Campaigns Engagement Events Copywriting Marketing Analytics Campaign Management

Education

Degrees, certifications, and relevant coursework

Lingnan University

Senior Marketing Executive, Business Administration

2023 - 2024

Spearheaded paid advertising campaigns, utilizing Meta ads and PPC strategies to drive targeted lead generation. Collaborated with 3rd-party lead generation campaigns to expand outreach and enhance overall lead quality.

Dongguk University

Bachelor's Degree, Cultural Studies

2014 - 2018

Course Taken at Dongguk University: Comparative Cultural Studies on East Asian Countries: Korea, China, and Japan. Developed and executed impactful email marketing campaigns, fostering client engagement and driving conversion rates.