Open to opportunities

Anveshita Deo

@anveshitadeo

Message

Results-driven business development and account management professional focused on growth.

United Kingdom

Message

What I'm looking for

I am seeking a mid-to-senior role focusing on account growth, CRM and process optimisation, cross-functional collaboration, and opportunities to lead training and automation initiatives.

I am a results-driven business development and account management professional with expertise in process optimisation, CRM improvement, and data-driven decision-making. I hold an MSc in Biotechnology and Management from the University of Glasgow and have delivered measurable client growth for major automotive accounts.

My background spans account management, content strategy, training design, and process automation across agencies and freelance projects in the UK, US, and Australia. I have led CRM optimisation and data analytics efforts that improved lead conversion and sales forecasting accuracy.

I excel at stakeholder engagement, cross-functional collaboration, and implementing technology-driven solutions that reduce administrative workload and boost retention and engagement. I bring a pragmatic, metrics-focused approach to improving operational efficiency and client outcomes.

Experience

Work history, roles, and key accomplishments

Current

Business Development Consultant

Current

Freelance

Aug 2024 - Present (1 year 3 months)

Deliver freelance business development and account services for clients across the US, UK, and Australia, driving content and campaign strategies that increased engagement by 30% and automating processes to reduce administrative workload by 25%.

Account Management Content Strategy Process Automation Cross Functional Collaboration Client Engagement Reporting Training Development

Senior Account Executive

The Lead Agency

Nov 2023 - Jul 2024 (8 months)

Led CRM optimisation and data analytics for key automotive accounts, improving lead generation and sales forecasting accuracy by 20% and strengthening client engagement and retention.

Account Management Data & Analytics Lead Generation Stakeholder Management Cross Functional Collaboration Sales Forecasting

Account Executive

The Lead Agency

Aug 2022 - Nov 2023 (1 year 3 months)

Supported content creation and market performance analysis that improved campaign effectiveness by 25% and sales efficiency by 10%, while managing stakeholder engagement to boost client satisfaction.

Content Management Market Research Performance Analysis Stakeholder Engagement CRM Campaign Optimization client support Reporting

Marketing and Sales Executive

SMP Marketing Group

May 2022 - Aug 2022 (3 months)

Developed client training materials and led team training to improve retention by 30% and reduce process errors by 15%, while supporting CRM integration and automation to cut manual workload by 20%.

Training Development CRM Process Automation Sales Support Client Engagement Content Creation

Content Manager

Student Learning

May 2020 - Dec 2020 (7 months)

Managed digital learning content and LMS processes to increase user engagement by 35% and course completion rates by 25%, and led content automation projects that reduced manual intervention by 30%.

Content Management LMS User Engagement Reporting Workflow Optimization

Education

Degrees, certifications, and relevant coursework

University of Glasgow

Master of Science, Biotechnology and Management

2020 - 2021

Completed an MSc in Biotechnology and Management focusing on biotechnology applications and management principles to support cross-functional operations.