Theodora Dymock
@theodoradymock
Experienced account manager with 20+ years in media, advertising and publishing, driving revenue and relationships.
What I'm looking for
I am a seasoned account manager and sales leader with over 20 years' experience across media, advertising and publishing, known for building strong client relationships and winning business from major advertisers and agencies.
I have led sales teams, set KPIs, recruited and trained staff, and delivered commercial strategy across print, digital and branded content for major magazine brands, consistently exceeding targets and growing market share.
I bring a strategic, data-informed approach to upselling and account development, a collaborative leadership style, and a track record of launching successful campaigns and commercial initiatives during challenging periods.
Experience
Work history, roles, and key accomplishments
Electoral Services Officer
London Borough of Enfield Council
Mar 2023 - Present (2 years 6 months)
Performed data entry on the Express system, opened, sorted and scanned registration forms, prepared paperwork and handled high-volume public enquiries during a 5-week assignment.
Account Director
Evening Standard
Jan 2022 - Aug 2022 (7 months)
Account Director for London media agencies who acquired business from Met Police, Government and TfL, launched the 'London is Back' campaign and over-exceeded targets for agency meetings.
Account Director
Ocado Life / Sunday Content Agency
Jan 2021 - May 2021 (4 months)
Head of sales team who introduced new frequency strategy during lockdown, aligned brand and editorial/commercial teams, and revised forecasts, exceeding targets by £20k within two months.
Account Director (Maternity Cover)
Fabric Magazine
Oct 2019 - Dec 2020 (1 year 2 months)
Drove commercial performance of the Fabric brand by sourcing new sales categories, offering full-package solutions and directing marketing, editorial and advertising initiatives.
Business Director / Group Advertising Manager
Sainsbury's Magazine
Jun 2009 - Jul 2019 (10 years 1 month)
Led commercial strategy and a sales team (06/09–07/19), setting KPIs, recruitment and training, and delivering 360° sales across print, digital and branded content for major clients including P&G and Unilever.
Senior Sales Executive
OK! / New & Star (Northern & Shell)
Apr 2008 - May 2009 (1 year 1 month)
Built and maintained agency relationships, pitched for new business and organised networking events to maintain market visibility and drive sales growth.
Display Sales Executive
Prima Baby / Cosmopolitan (Hearst)
May 2005 - Apr 2008 (2 years 11 months)
Managed agency and client relationships (2005–2008), negotiated contracts and secured majority market share for assigned territory across major consumer brands.
Managed and trained a team of 14 telesales executives on a Graduate Recruitment Advertising Scheme and delivered classified sales against a £3m budget.
Account Manager - Freelance
Freelance
Freelance account manager with 20+ years' experience across media, advertising and publishing; known for relationship building and winning new business to increase market share and client retention.
Education
Degrees, certifications, and relevant coursework
Birkbeck, University of London
BA Hons, Media & Business
Grade: 2:1
Evening study in Media & Business while working, contributing to a BA Hons degree-level programme.
West Lea School for Learning Difficulties
A Levels, Work Experience Coordination
Completed a one-term contract as Work Experience Coordinator supporting employer liaison and risk assessments.
Availability
Location
Authorized to work in
Salary expectations
Job categories
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