Antonio Ospina

Strategic advisor optimizing Go-to-Market frameworks and commercial excellence through AI integration. Advises C-suite executives on AI tools for demand generation and delivers seminars on AI in sales operations.

Led AI adoption and automation agenda to capture new demand-generating opportunities for Human Pharma, managing initiatives portfolio and stakeholder engagement. Orchestrated AI-assisted risk assessment project for chronic kidney disease, reducing diagnosis time for 100,000+ patients and increasing remote territory turnover 15x to €6M/year.

Led the Integrated Omnichannel Customer Engagement Strategy and GTM transformation roadmap. Led digital transformation of 3 customer-facing teams, increasing digital interactions from 20% to 80%, customer reach by 36%, and CTR by 15%. Pioneered a 100% digital commercial offering, enhanced segmentation, and led innovation initiatives.

Oversaw company strategy and P&L for a technology consulting and software development firm, implementing 50+ business process automation and document management projects for banks, insurers, telcos, utilities, and government. Led and coached a team of 10 directly and 100+ indirectly, and led the team that optimized client transactional communications to boost revenue for Experian/Computec.

Managed commercial operations and sales force specialized in SaaS and cloud strategy. Led and coached a team of 10 directly and 20+ people indirectly, achieving a 30% year-over-year sales increase and diversifying the market portfolio.

Orchestrated media strategy for tier-1 brands, managing agencies and media placement for Nescafé, Maggi, and Klim. Coordinated initiatives across Colombia, Venezuela, and Ecuador, and optimized advertising spend through high-level negotiation with media networks and agencies.

Internal consultant for the global program 'FitNes,' identifying key improvement initiatives for marketing expenses. Developed the business case to consolidate global media operations, resulting in 20 million CHF in savings through a single-agency-per-market (AOR) model.

Regional lead for manufacturing efficiency and performance standards. Consolidated recipes and manufacturing standards across factories in Colombia, Venezuela, and Ecuador, and introduced new performance guidelines that enhanced industrial productivity for the regional factory network.

Internal consultant ensuring control and efficiency across regional operating units. Conducted comprehensive audits across sales offices and distribution centers in the Andean region to identify process improvement opportunities.

Completed the Structuring Machine Learning Projects course, focusing on best practices for organizing machine learning projects.