As a Senior Digital Marketing and Digital Transformation Consultant, I advise SMEs on digital transformation, digital marketing, and e-commerce. I design growth, customer acquisition, and digital positioning strategies, and develop e-commerce and marketplace models.
At ADIUM COLOMBIA, I led digital strategy for prescription pharmaceutical brands and helped grow the company’s digital medical community from 5,000 to more than 93,000 registered professionals. I also implemented demand generation and email marketing campaigns and managed Veeva platforms.
At BAYER S.A., I led regional digital strategy for the DEKALB brand across seven Latin American countries. My work included brand positioning, user experience, product launches, and digital investment optimization.
At COMPENSAR SALUD, I led the Health Unit’s digital ecosystem, including migrating five transactional portals, an app, and creating a chatbot. I also designed user acquisition, conversion, and retention strategies and implemented digital analytics, Big Data, and digital transformation initiatives.
