Anton Krotov

Managing and maintaining the end-to-end product analytics for three digital products providing medical research data for pharmaceutical and biotech companies around the globe. Supporting the growth and customer satisfaction in these products by promoting evidence-based decision-making based on product analytics and user research data.

By interviewing the target audience, validated Product-Solution Fit for a new digital analytics product and helped to secure a €10,000,000-worth internal investment for further development and monetization of this product.
Helped to achieve the 80% adoption rate for the new Information Architecture by analyzing multiple usage/engagement metrics and collecting qualitative feedback via Pendo.

Led user experience research initiatives, achieving an 83% CSAT rate for new learning formats. Conducted qualitative and quantitative research, identified course performance metrics, and created a feedback engine for measuring client satisfaction. Mentored junior UX designers and researchers to enhance their project outcomes.

Conducted UX research to improve shipping processes for SME clients, focusing on return processes, delivery tracking, and warehouse automation. Engaged in field studies and competitor analysis to influence product roadmap and define new features for a Parcel Tracking add-on.

Led a team in launching two freemium products for K-12 education, achieving over 2M MAU for Skysmart Class and a 0.93% bounce rate for Skysmart Solutions. Conducted extensive UX research to validate product-market fit and implemented marketing strategies that generated 30% of new users. Fostered a data-driven culture across teams.

Proposed and supported the test launch of Large Classes, a webinar-based online learning format for over 100 students. Conducted competitive analysis of K-12 EdTech companies in SouthEast Asia and delivered 80 reports on UX trends in the tutoring market through collaboration with stakeholders.