Saidjah Tijtel
@saidjahtijtel
Young professional specialized in international research and business development.
What I'm looking for
I am a young professional with a specialization in international research, innovation, and business development. My expertise lies in Big Data Analysis and Consumer Insights, where I have successfully contributed to the delivery of regulatory-compliant products in the EU market. As a Senior Research Analyst at Unilever, I have been part of a cross-functional R&D team, providing insights for over five international and local brands.
Throughout my career, I have demonstrated my ability to conduct thorough analyses and report insights that translate into strategic recommendations. I have established KPIs and benchmarks to optimize performance and have created PowerBI overviews for effective communication with marketing and R&D teams. My experience also includes leading primary and secondary research projects at Euromonitor, where I developed market sizing, forecasts, and actionable recommendations.
Experience
Work history, roles, and key accomplishments
Senior Research Analyst
Unilever
May 2023 - Present (2 years 1 month)
As a Senior Research Analyst, I provided consumer insights for multiple international brands, focusing on innovation, brand development, and market performance. I conducted analyses and reported insights that informed strategic recommendations, successfully launching compliant products in the EU market.
Technical Insights Analyst
Unilever
Jun 2017 - Apr 2023 (5 years 10 months)
In this role, I was responsible for analyzing consumer data to provide insights for innovation and brand strategies. I collaborated with R&D teams to track in-market performance and optimize marketing spend through data-driven recommendations.
Research Analyst
Euromonitor
Mar 2016 - Jun 2017 (1 year 3 months)
Conducted primary and secondary research projects across various sectors, producing detailed reports and market forecasts. Established connections with industry stakeholders to enhance data collection and analysis.
Team Leader Content Team
Dreamlines GmbH
Apr 2015 - Oct 2015 (6 months)
Managed the content for the dreamlines.nl website, enhancing campaign effectiveness through testing and analysis. Collaborated with various departments to identify opportunities and improve content management.
Market Research Intern
Dutch Chamber of Commerce
Sep 2014 - Feb 2015 (5 months)
Conducted market research to support business development initiatives. Analyzed data to provide insights that informed strategic decisions for the organization.
Brand Management Intern
GlaxoSmithKline GmbH
Aug 2014 - Jan 2015 (5 months)
Assisted in brand management activities, contributing to marketing strategies and consumer engagement initiatives. Gained hands-on experience in market research and brand analysis.
Market Research Intern
Proaxxes
Apr 2013 - May 2013 (1 month)
Supported market research efforts by gathering and analyzing data to inform business strategies. Developed reports and presentations based on research findings.
Brand Management Intern
Danone
Jul 2010 - Jul 2010 (0 months)
Assisted in brand management tasks, focusing on market analysis and consumer behavior. Contributed to the development of marketing strategies and promotional activities.
Education
Degrees, certifications, and relevant coursework
The Hague University
Bachelor in Business Administration, Business Administration
2010 - 2014
Activities and societies: Member of the Course Committee, responsible for screening proposals from students for course changes and reporting recommendations to the Faculty Council.
Completed a Bachelor in Business Administration with a specialization in International Marketing. The program included courses in Marketing, CRM, Consumer Behavior, and Financial Management, equipping me with essential skills for a career in business.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
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