Aysima Kiris

Developed customer communication skills, worked in a fast-paced retail environment, and gained direct insight into consumer behavior, sales patterns, and in-store brand interaction.

Led the end-to-end research process for a placemaking project, aligning qualitative and quantitative methods with inclusive design goals. Facilitated co-creation workshops and discovery sessions to gather cross-disciplinary insights and delivered user-tested prototypes through iterative research cycles.

Synthesized quantitative data from FMCG, telecom, and travel sectors to uncover consumer behavior patterns and inform strategic decisions. Designed and administered surveys to gather real-time feedback, delivering actionable campaign insights by integrating media performance data.

Managed full-cycle research projects, including survey design, focus groups, and in-depth interviews for corporate reputation and satisfaction studies. Conducted manual coding and SPSS analysis of qualitative and quantitative data, ensuring accuracy and insights integrity.

Supported quantitative research for brand health, segmentation, and lifestyle studies in FMCG, E-commerce, and Banking/Finance industries. Designed questionnaires and image-based constructs tailored to consumer typologies, improving response rates and relevance of brand feedback.

Led research to map sexual and reproductive health and abortion service resources in Turkey, informing national digital health outreach strategies. Developed country-specific marketing recommendations based on comprehensive social media and cultural landscaping analysis.

Completed a Master of Science in Gender and Women's Studies. Thesis focused on mediated gender invisibility, exploring educated young women's experiences of online sexual harassment and coping strategies in Turkey.

Obtained a Bachelor of Arts in Psychology. Included a study abroad experience in Psychology at Tilburg University in the Netherlands.