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Iryna Kostiuchok

@irynakostiuchok

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Experienced Sr. UX Researcher with a focus on strategic insights.

Netherlands

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What I'm looking for

I am looking for a role that values strategic insights and fosters collaboration, where I can contribute to impactful UX research and drive product innovation.

I am a seasoned Sr. UX Researcher with over 5 years of experience in end-to-end quantitative and qualitative research, specializing in both B2B and B2C sectors. My expertise lies in leading and executing comprehensive research projects, from research design to reporting and client presentations. I have a proven track record of managing multiple projects simultaneously while delivering actionable insights that drive strategic business decisions.

Throughout my career, I have collaborated with global agencies and conducted research across various industries, including e-commerce, energy, and entertainment. My ability to translate customer insights into strategic impact has shaped long-term product visions and bridged the gap between research findings and business goals. I thrive in multidisciplinary environments, demonstrating a proactive approach to stakeholder engagement and collaboration.

Experience

Work history, roles, and key accomplishments

Current

UX Research Manager

Current

Alps2Alps

Apr 2025 - Present (5 months)

Led end-to-end research projects across five businesses, tailoring insights to stakeholder needs. Conducted UX and marketing research, including unmoderated UX testing, designed CJM interviews, and discovery and market research to support international expansion and startup initiatives.

UX Research Marketing Research Unmoderated UX Testing Customer Journey Mapping Competitor Analysis Miro Figma HTML

Senior UX Researcher

Cadabra Studio

Jul 2024 - Present (1 year 2 months)

Managed end-to-end research programs tailored to stakeholder needs, conducting unmoderated tests and validating new concepts. Facilitated debrief sessions and workshops with product stakeholders to align research insights with strategic goals, employing Design Thinking.

UX Research Design Thinking Stakeholder Management Facilitation

UX Researcher

MGID

Feb 2023 - Present (2 years 7 months)

Enhanced the user experience research culture by implementing user insights into the product development ecosystem. Synthesised findings from surveys, feedback, experiments, usability tests, and interviews to identify key patterns and insights for product development iterations.

UX Research Usability Testing Survey User Interviews Data Synthesis Product Strategy Storytelling

Strategic Planning Manager

The Borderlands Foundation

Jan 2022 - Present (3 years 8 months)

Responsible for the strategic development of the fund, contributing to its overall direction and growth. Played a key role in shaping the foundation's long-term objectives and initiatives.

Strategic Planning Fund Development Project Management Organizational Development Goal Setting Stakeholder Engagement

Pro Bono Expert

Pro Bono Club Ukraine

Jan 2020 - Present (5 years 8 months)

Provided consultation on the impact of analytics and ways to use analytical instruments. Offered expertise in Brand and Reputation research, Marketing research, and Media monitoring to various organizations.

Consultation Analytics Marketing Research

Head of Research and Analytics

DTEK, Strategic Holding (Expert Center)

Sep 2019 - Present (6 years)

Managed multiple projects simultaneously from research design to post-launch evaluation, utilizing technology solutions to enhance research efficacy. Created a data-driven culture by collecting and analysing data, testing hypotheses, and generating actionable insights for various departments.

Research Design Data Analysis Hypothesis Testing Reporting Project Management Strategic Planning

Head of the Analytical Department

Novyi Kanal

Mar 2018 - Present (7 years 6 months)

Developed a forecasting model that increased commercial viewership and boosted advertising revenue by 4%. Mentored a team of three, providing educational resources and fostering a supportive team climate based on trust and continuous development.

Forecasting Data Science R Language Mentoring Data Analysis

Strategic Analyst, Senior Content Analyst

1+1 Media Group

Sep 2012 - Present (13 years)

Established a new unit from scratch, developing and implementing an analytics strategy for content selection and procurement. Identified, tracked, and compiled global television industry trends and opportunities, and mentored interns.

Analytics Content Selection Trend Analysis Mentorship Data Analysis

Marketing Analyst

Starlightmedia

Apr 2007 - Present (18 years 5 months)

Set up a pricing model that helped the successful execution of the sales plan, managed campaigns and advertisements. Developed the database and delivered post-campaign analyses.

Pricing Models Campaign Management Database Development Sales Planning Marketing Analytics Data Management

Education

Degrees, certifications, and relevant coursework

National Technical University of Ukraine, Kyiv Polytechnic Institute

Master’s, Intelligent Decision Support Systems in Macroeconomics (Computer Science)

Obtained a Master’s degree in Intelligent Decision Support Systems in Macroeconomics with a focus on Computer Science. Certified Dutch equivalency by Nuffic to HBO Master Informatics.