Iryna Kostiuchok

Led end-to-end research projects across five businesses, tailoring insights to stakeholder needs. Conducted UX and marketing research, including unmoderated UX testing, designed CJM interviews, and discovery and market research to support international expansion and startup initiatives.

Managed end-to-end research programs tailored to stakeholder needs, conducting unmoderated tests and validating new concepts. Facilitated debrief sessions and workshops with product stakeholders to align research insights with strategic goals, employing Design Thinking.

Enhanced the user experience research culture by implementing user insights into the product development ecosystem. Synthesised findings from surveys, feedback, experiments, usability tests, and interviews to identify key patterns and insights for product development iterations.

Responsible for the strategic development of the fund, contributing to its overall direction and growth. Played a key role in shaping the foundation's long-term objectives and initiatives.

Provided consultation on the impact of analytics and ways to use analytical instruments. Offered expertise in Brand and Reputation research, Marketing research, and Media monitoring to various organizations.

Managed multiple projects simultaneously from research design to post-launch evaluation, utilizing technology solutions to enhance research efficacy. Created a data-driven culture by collecting and analysing data, testing hypotheses, and generating actionable insights for various departments.

Developed a forecasting model that increased commercial viewership and boosted advertising revenue by 4%. Mentored a team of three, providing educational resources and fostering a supportive team climate based on trust and continuous development.

Established a new unit from scratch, developing and implementing an analytics strategy for content selection and procurement. Identified, tracked, and compiled global television industry trends and opportunities, and mentored interns.

Set up a pricing model that helped the successful execution of the sales plan, managed campaigns and advertisements. Developed the database and delivered post-campaign analyses.

Obtained a Master’s degree in Intelligent Decision Support Systems in Macroeconomics with a focus on Computer Science. Certified Dutch equivalency by Nuffic to HBO Master Informatics.