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Ankita Agarwal

@ankitaagarwal

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I build marketing & growth systems that scale with AI GTM.

India

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What I'm looking for

I’m looking to join a growth-minded team where I can build GTM systems end-to-end—marrying lifecycle marketing with AI automation, measurable KPIs, and product-led experimentation that scales revenue efficiently.

From Series A startups to billion-dollar enterprises, I build systems that drive growth. I’ve led GTM and lifecycle execution—turning strategy into shipped campaigns, conversion lifts, and measurable pipeline.

As Head of Marketing & Growth at Zoca.com, I was the first marketing hire and built the GTM foundation. I scaled outbound email infrastructure to 30K monthly sends (200K applicants), launched Instagram & TikTok with influencer pilots, and shipped end-to-end customer communication flows for the new app.

At Helpwise, I Associate Director / Manager → Senior Manager → AD, scaling revenue from $100k to $1M ARR. I led an 11-person team across engineering, sales, marketing, and product—cutting CAC by 60% ($1,700 → $700), improving signup-to-paid conversion from 8% to 22%, and strengthening PLG onboarding and communication flows.

Earlier, I led presales and worker experience for WhatsApp-based AI recruiting at Vahan, scaling a team from 5 to 40 and improving application-to-placement conversion by 4×. I’m now deep in Claude Code and AI automations, focused on GTM execution powered by practical tooling—so teams ship faster, learn quicker, and grow sustainably.

Experience

Work history, roles, and key accomplishments

Head of Marketing & Growth

Zoca.com

Oct 2024 - Mar 2025 (5 months)

Built the GTM foundation as the first marketing hire, reaching the 99.95th percentile in the entrance exam and delivering 200k applicant outreach via outbound email infrastructure scaled to 30K monthly sends. Launched Instagram and TikTok handles, piloted influencer partnerships, and generated $400k+ pipeline from new channels with $0 ad spend.

GTM Strategy Email Infrastructure Influencer Partnerships Social Media Growth Lead Generation SEO & Content Marketing Analytics

Associate Director, Growth

SaaS Labs

Nov 2021 - Apr 2024 (2 years 5 months)

Scaled Helpwise revenue from $100k to $1M ARR while building and leading an 11-person cross-functional team across engineering, sales, and marketing. Improved CAC by 60% ($1,700 to $700), increased signup-to-paid conversion from 8% to 22%, and reduced monthly churn from 5% to 3% by driving product-led growth and onboarding/communication flow improvements.

Team Leadership Sales Ops Marketing Performance Product Led Growth & Customer Success Conversion Rate Optimization Salesforce Mixpanel

Head of Presales & Worker Exp

Vahan

May 2020 - Jun 2021 (1 year 1 month)

Scaled a WhatsApp-based AI recruiting team from 5 to 40 people and contributed 40% to the business while improving application-to-placement conversion by 4x toward positive unit economics. Led product initiatives to enhance job recommendations and worker experience on WhatsApp.

WhatsApp AI Recruiting Scaling Teams Conversion Optimization Unit Economics Product Initiatives

AVP - West India Strategy

Anarock

Apr 2019 - Apr 2020 (1 year)

Managed 45+ real estate mandates and generated $15M in revenue as part of West India strategy work. Piloted a new business model with $100M+ potential and developed an additional $4.5M business by onboarding 5 large developers.

Real Estate Strategy Mandate Management Revenue Generation Business Modeling Program Management Stakeholder Management Market Expansion

Deputy GM - Corporate Strategy

The Lodha Group

May 2017 - Jan 2019 (1 year 8 months)

Digitised 15+ complex sales processes on Salesforce to improve customer experience, saving $1M in annual manpower costs and reducing working hours by 25%. Reduced escalation rates from 3% to 0.3% (with a +20-point NPS lift) and lowered query volume by 35% over 4 months.

Corporate Strategy Salesforce Customer Experience NPS KPI Management

Associate General Manager - Marketing

The Lodha Group

May 2016 - Apr 2017 (11 months)

Raised awareness among 650+ channel partners across 6+ locations in India and grew monthly sales contribution from 5% to 9% ($6.8M). Led the only market to exceed 100% targets ($35M) in FY2017 and supported rapid advancement into brand leadership.

Channel Marketing Partner Enablement Brand Management Sales Growth Campaign Planning Performance Targeting Market Expansion Stakeholder Management