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Andrej Zupanc

@andrejzupanc

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Sales and ABM leader driving B2B pipeline and revenue growth.

Spain

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What I'm looking for

I'm seeking a leadership role in ABM or inside sales where I can scale B2B pipelines, mentor teams, implement data-driven strategies and sales automation, and expand market presence across Spain and LATAM.

I am a results-driven sales and marketing leader specializing in Account-Based Marketing and inside sales management. I have led teams to generate 500+ high-value target accounts, improved SQL conversion rates by 20%, reduced sales cycles by up to 25%, and delivered a 22% increase in quarterly revenue across 1,000+ accounts through Salesforce and Outreach integration.

I excel at coaching inside sales teams, implementing sales automation, and leveraging LinkedIn and marketing intelligence tools to build segmented lead databases and expand market presence in Spain and LATAM. I bring a pragmatic, data-driven approach to cross-functional collaboration and pipeline growth, and I’m motivated to scale B2B revenue while mentoring high-performing teams.

Experience

Work history, roles, and key accomplishments

ABM + Inside Sales Manager

Inconcert

Feb 2021 - Jul 2025 (4 years 5 months)

Spearheaded ABM strategy generating 500+ high-value accounts and drove a 20% increase in SQL conversion while managing and coaching 8 BDRs to improve qualified lead output 15% and reduce sales cycle by 25%.

Account Based Marketing Salesforce Outreach Sales Automation LinkedIn Sales Navigator Data Analysis

Presales Manager

Konecta

Jul 2020 - Dec 2020 (5 months)

Supported the Public Offering Director by delivering 20+ tailored solutions and 30+ product demos, improving proposal acceptance by 15% and generating €4.8M in additional pipeline opportunities.

Solution Design Product Demos Proposal Development Client Engagement Market Analysis CRM Pipeline Management

Sales Consultant

Walmeric

Dec 2018 - Mar 2020 (1 year 3 months)

Prospected 200+ B2B leads and closed deals averaging €35K, contributing to a 15% quarterly revenue increase while maintaining 95% client retention and 100% CRM data accuracy.

B2B Sales Lead Generation CRM Management Account Management Negotiation Sales Forecasting Upselling Salesforce

Account Manager – Central & Eastern Europe

Anteriad

Jun 2016 - Dec 2018 (2 years 6 months)

Managed a CEE territory generating €2.2M in annual revenue across 28 accounts, achieving 90% retention and contributing €3.6M in sales as part of the Oracle team.

Account Management Territory Management Revenue CRM Cross Functional Collaboration Sales Analytics

Senior Sales Executive

THG Sports

Jun 2015 - May 2016 (11 months)

Prospected 1,000+ B2B leads and closed high-value contracts averaging €45K, driving a 20% increase in annual event revenue and maintaining a 95% repeat booking rate.

Prospecting Corporate Sales Contract Negotiation Client Management Revenue Pipeline Development

Sports Betting Manager

Codere

Mar 2012 - Jan 2015 (2 years 10 months)

Led development and launch of two branded mobile betting apps, increasing active users 46% and improving conversion rates 78%, while driving 18% market share growth.

Product Launch Mobile Apps Product Management Market Analysis Supplier Management User Acquisition

Commercial Manager & Supervisor

Luckia

Sep 2009 - Feb 2012 (2 years 5 months)

Led commercial strategy and marketing across casino operations, delivering business plans and launches that increased player engagement 15% and improved operational efficiency 8% while training 30+ staff.

Commercial Strategy Marketing Staff Training KPI Tracking Operations Management Financial Analysis Trello Excel

Credit Derivatives Analyst

Santander

Jan 2008 - Jul 2009 (1 year 6 months)

Processed credit derivatives settlements via SWIFT with 100% accuracy, managed credit events for portfolios over €500M, and supported operational risk reductions through cross-departmental improvements.

Swift Risk Management Data Entry Compliance Reporting

Travel Agent, Promoter

Flamenco Sprachreisen

Sep 2005 - Dec 2006 (1 year 3 months)

Represented the company at trade shows, coordinated travel packages and reservations, handled 50+ weekly inquiries, and translated the website to English and Slovenian to expand market reach.

Customer Service Trade Shows Multilingual Communication Sales Support Translation