At JOIN, I ran signal-based outbound across EU markets, from TAM mapping and ICP tiering through multichannel sequencing and AE handoff. I mapped an 80K+ account TAM with buying-intent data and built custom crawlers and API pipelines using Claude Code and Python.
I also developed AI-native GTM tools, including an in-house email finder and tech-stack detection, cutting list-building time by about 10x and cost per email by about 5x. I turned regulatory and competitive shifts into campaign angles and wrote copy for sequences, lead magnets, and landing pages.
Previously, at Chainstack, I worked on developer-facing content and lifecycle marketing, including a HubSpot trial-to-paid journey. At Bevy, I led multi-channel marketing for CMX Summit and ran CMX Connect, while my freelance work included brand messaging, performance creative, and founder newsletter writing.
