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Dilmer Alvarado

@dilmeralvarado

Marketing Director at BusForFun España who automated campaign setup and improved event landing page conversion rates by ~15%.

Spain

Message

At BusForFun España, I led marketing and communication strategy and built a campaign automation system integrating the Meta Ads API, with city-level targeting and a human approval queue. I also delivered a CRO audit that improved campaign conversion rates by ~15%.

As a Marketing Consultant, I help companies and marketing teams set up marketing with AI and automation, from lead-generation tools to automated reporting. At Wearecrudo, I co-founded and scaled a digital product and marketing studio, taking 5+ products from concept to market.

Experience

Work history, roles, and key accomplishments

Current

Communication Associate

Current

Bioo

Jul 2025 - Present (1 year 3 months)

Strategic support in communication design and in managing key messages.

Current

Marketing Consultant

Current

Freelance

Jan 2013 - Present (13 years 9 months)

Helps companies and marketing teams set up their marketing with AI and automation, including AI-powered lead generation, automated reporting, and marketing plans.

AI Claude Copilot ChatGpt N8n Zapier Meta Ads Google Ads GA4 Ad Scripts Technical SEO Lead Generation Marketing Automation

Marketing Manager

BusForFun España

Sep 2024 - Oct 2026 (2 years 1 month)

Led marketing and communication strategy with full ownership of AI-powered marketing automation and MarTech infrastructure, supporting commercial growth across Spain.

Meta API Google Ads GA4 Google Search Console SEO CRO Marketing Automation Budget Management B2B Sales Data Analysis

Co-Founder – Product, Marketing & Sales

Wearecrudo

Dec 2019 - Apr 2023 (3 years 4 months)

Founded and scaled a digital product and marketing studio, leading go-to-market strategy and product launches for 5+ digital products across Spain and Latin America.

Growth Strategy Marketing Optimization Go To Market Product Launch Team Leadership Email Marketing Content Marketing Performance Monitoring

Marketing & Communication Manager

Furgo

Apr 2016 - Jul 2019 (3 years 3 months)

Managed a cross-functional marketing and product team of 10+ people, aligning acquisition and retention strategies for platform growth.

Team Management Acquisition Strategy Retention Strategy Digital Campaigns Budget Management Analytics

Chief Marketing Officer (CMO)

Glovo

Nov 2014 - Oct 2017 (2 years 11 months)

Executed acquisition campaigns contributing to rapid early user growth in a fast-scaling startup environment, building foundational campaign infrastructure and supporting launch strategies across multiple cities.

Acquisition Campaigns Campaign Infrastructure Launch Strategy Cross Functional Collaboration