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Olga Dudina

@olgadudina

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Product and Content Marketing professional with 4+ years of experience in crypto/blockchain/tech marketing

Spain

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Experience at developing product positioning, executing integrated product launches, and delivering data-driven marketing initiatives that increase user engagement, adoption, and business growth. Experienced in partnering with Product, Sales, BD, Engineering, and Design teams to translate complex crypto products into compelling customer value propositions and measurable go-to-market campaigns.

Strong expertise in product storytelling, customer segmentation, marketing analytics, funnel optimization, and AI-powered marketing workflows within fast-paced, high-growth technology companies. Based in Barcelona, open for relocation if needed.

Building and running content programmes in crypto/blockchain/tech industries, owning editorial strategy, AI-powered production workflows, multi-channel social management, and distribution end-to-end.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Manager

Current

Protofire

Dec 2024 - Present (1 year 8 months)

Owned GTM for blockchain infrastructure products, leading product positioning, messaging, launch planning, and integrated marketing campaigns across content, SEO, social, community, PR, events, and paid acquisition.
Defined target audiences and ICPs, analyzed market trends and competitive positioning
Planned, executed, and optimized multi-channel product marketing campaigns

Content Marketing B2B Marketing SEO Social Media PR AI assisted content Claude Perplexity Sales Enablement Go To Market Strategy Cross Functional Collaboration Product Marketing Positioning And Messaging Branding GTM Strategy

Head of Marketing

Polygon Labs

Aug 2022 - Aug 2024 (2 years)

Owned full-funnel marketing for a Polygon-backed DeFi DEX from zero, architecting GTM strategy, content, community, KOL activations, PR, and launch campaigns end-to-end. Grew X/Twitter to 50K organic followers, Telegram to 5K members, and Discord to 2K, driving 100K+ testnet participants with 70% mainnet conversion.

Marketing Strategy Go To Market Content Marketing Community Management KOL Management PR SEO Landing Page Optimization Team Leadership Web3 DeFi Blockchain Airdrop Campaigns Partner Activations

Head Of Marketing

Royale (ROYA)

Sep 2021 - Jun 2022 (9 months)

Led full marketing function across a DeFi protocol, owning brand, community, content, and growth. Implemented Ambassador program and NFT tier system, improved team productivity by 18%, and generated 40% more viable campaign concepts.