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Lucía Pistono

@lucapistono

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I build AI-assisted product marketing, growth systems, and automated content operations for SaaS and digital brands.

Spain

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What I'm looking for

I'm looking to build AI-assisted product marketing, growth, and automation systems that connect strong positioning with scalable execution.

I lead AI-first marketing at LaborAI, shaping its brand, positioning, go-to-market plan, acquisition campaigns, no-code website, and automated multilingual content operations. I also build proprietary workflows that automate social content creation.

Across CityCatalyst, EMRED, Wonest, Dealz, and independent consulting, I’ve launched products and brands, designed customer journeys and marketing automation, and driven measurable growth—including a 62% increase in website traffic and 45% social audience growth. I combine product marketing, SEO, paid acquisition, CRM, no-code development, and AI-assisted workflows to turn strategy into scalable digital systems.

Experience

Work history, roles, and key accomplishments

Current

CMO — AI Product & Workflow Builder

Current

LaborAI

Aug 2025 - Present (1 year 1 month)

Leading marketing strategy with an AI-first approach, designing brand identity, defining go-to-market and launch plans, running Meta Ads campaigns, building the website in a no-code environment, and developing automated content workflows.

AI Marketing Brand Identity Go To Market Strategy Meta Ads No Code Development SEO UX Content Automation Multilingual Content Workflow Automation

Current

Brand Manager & AI Marketing Consultant

Current

Independent Consultant

Aug 2015 - Present (11 years 1 month)

Provides marketing consulting, digital strategy, and automation services for private clients and companies internationally, developing growth plans, demand generation campaigns, AI-assisted workflows, and brand identities.

Product Marketing Specialist (CityCatalyst)

Open Earth Foundation

Apr 2025 - Dec 2025 (8 months)

Led product marketing strategy for a climate-tech SaaS platform, defining positioning and messaging, managing website and SEO, developing sales enablement materials, executing content strategy, and implementing AI-assisted workflows.

Product Marketing Positioning Messaging Webflow Figma Replit SEO Sales Enablement Content Strategy GA4 Google Search Console LinkedIn Analytics AI Workflows Cross Functional Collaboration

Marketing & Communications Manager

EMRED

Mar 2023 - Apr 2025 (2 years 1 month)

Developed integrated marketing strategies, managed CRM and marketing automation ecosystems, led CRO initiatives, executed SEO and multi-channel campaigns, directed content strategy, and led website redesign.

Growth Digital Marketing Manager

Wonest

Jun 2022 - Mar 2023 (9 months)

Led go-to-market strategy for a brand launch, designed acquisition and lead nurturing campaigns, developed marketing automation workflows, managed A/B testing and CRO, and executed digital campaigns.

Go To Market Strategy Brand Identity Salesforce Pardot Marketing Automation Lead Nurturing Audience Segmentation Email Sequences Landing Pages Lead Scoring A B Testing CRO LinkedIn Ads Email Marketing Social Media Canva KPI Analysis

Digital Marketing Manager

Dealz SL

Jan 2021 - Jun 2022 (1 year 5 months)

Led digital marketing strategy, managed multi-channel advertising campaigns, increased website traffic and social media engagement, and coordinated 360-degree marketing campaigns.

Digital Marketing Strategy Google Ads Facebook Ads Instagram Ads SEO Content Marketing Google Analytics KPI Dashboards WordPress Campaign Management Influencer Collaboration Agency Coordination

Marketing Manager

Designer Pages

Nov 2016 - Nov 2018 (2 years)

Managed marketing and client accounts for B2B partners, executed paid media campaigns, oversaw performance reporting, and managed email marketing and content.

B2B Marketing Account Management Google Marketing Platform DoubleClick Google Ads Facebook Ads Google Analytics Mailchimp Sailthru Email Marketing Content Creation HTML CSS

Digital Marketing & Communications Coordinator

Motomel

Jul 2015 - Oct 2016 (1 year 3 months)

Developed and executed digital marketing strategies, managed integrated advertising campaigns, participated in brand launches, and coordinated influencer collaborations and events.

SEO SEM Content Marketing Brand Positioning Google Ads Print media Radio Outdoor Advertising Google Analytics KPI Reporting Influencer Collaboration Event Coordination Team Supervision

Communication & Digital Marketing Coordinator

Fundación Vida Silvestre Argentina

Jan 2014 - Jan 2016 (2 years)

Coordinated communication and digital marketing strategy, developed institutional content, managed website and SEO, and organized communication campaigns.