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Fernando Fierro

@fernandofierro

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Content Marketing for B2B SaaS, Web3, and AI startups.

Spain

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What I'm looking for

I'm looking to help Web3, SaaS, or ecommerce teams build digital products, scalable content systems, GTM strategies, and acquisition engines that drive measurable growth.

At 8 years old, I was tuning cars in Photoshop, obsessing over details most wouldn’t even notice.

Years later, that same obsession with detail in design turned into my first social media marketing experience: TEDx. I played a key role in building one of the largest TEDx events in Mexico by attendance at the time.

After organizing events for 500 people and briefing financial reports to the president of Mexico, I've focused on executing digital marketing strategies for startups in media, AI, ecommerce, and Web3 since 2019.

I have led marketing teams, executed strategies for B2B companies, and built content systems that drive revenue growth. Most of my work happens across SEO, GTMs, socials, and lead generation systems. I also code custom tools using APIs to automate workflows and reduce manual content ops by 40%.

If you’re already seeing traction at your startup and want to scale it, let's chat!

Experience

Work history, roles, and key accomplishments

Current

Content Marketing and Growth Consultant

Current

Fierronava / Personal Brand

Jan 2026 - Present (8 months)

Helping Web3, SaaS, and Ecommerce teams develop digital products, create content strategies, and drive acquisition. Creating and executing strategies around SEO/GEO/AEO content operations, outbound, and website structure.

SEO GEO AEO Content Strategy DataForSEO Ahrefs Snitcher Scrunch AirOps Custom Tools

Sr. Marketing Manager

ForceField Digital

Jan 2024 - Jan 2026 (2 years)

Led content execution across 13 Web3 companies in blockchain infrastructure, ZK, privacy, AI, gaming, and DeFi. Coordinated with CMOs, client teams, creators, and freelancers, and executed GTM for blockchain migration, driving $880M DEX trading volume and 90K users within 6 months post-launch.

Content Strategy GTM Strategy Campaign Management PR Creator Briefing Social Media Video Paid Creative Blockchain Web3

Social Media Manager

ChainGPT

Jan 2024 - Jan 2025 (1 year)

Managed socials and focused on a product-first marketing approach. Promoted products on socials to an audience of 2 million across X, Telegram and YouTube, prioritizing product awareness, narrative consistency, and user onboarding.

Social Media Management Content Operations Telegram YouTube Product Marketing User Onboarding

B2B Marketing Manager

DCF Acero

Jan 2023 - Jan 2025 (2 years)

Owned the company's B2B marketing operation across SEO, paid acquisition, and lead management. Drove 5x revenue growth by rebuilding B2B site, scaling qualified leads from 20–30 to 150+ monthly, and optimizing inbound funnel.

SEO Paid Acquisition Lead Management B2B Marketing Web Development Lead Generation Marketing Automation Email Marketing Newsletters

Social Media Manager

DailyCoin

Jan 2023 - Jan 2024 (1 year)

Owned social operations, managing roughly 200 posts per month across X, LinkedIn, Instagram, Reddit, and TikTok using custom AI workflows.

Social Media Management Content Operations LinkedIn Instagram Reddit TikTok AI Workflows

Marketing Agency Partner

Favula

Jan 2022 - Jan 2023 (1 year)

Built and ran the agency's web development unit. Generated over $100K in revenue. Owned the full operation and managed a lean team of four.

Web Development Agency Management Team Leadership Business Development

Head of Socials

BeInCrypto

Jan 2019 - Jan 2023 (4 years)

Led a team of 8. Launched TikTok and Instagram from zero to scale, building systems that produced 200+ pieces per month at consistent quality. Supported affiliate and traffic campaigns that helped generate 30–40 FTDs per week.

Social Media Management Team Leadership TikTok Instagram Content Systems Affiliate Marketing Traffic Campaigns

Co-organizer

TEDxAvDivDelNorte

Jan 2016 - Jan 2022 (6 years)

Second in charge of the largest TEDx event in Mexico by attendance. Led operations and the marketing department.

Event Coordination Operations Marketing Leadership

Financial Data Analyst

Mexican Federal Government

Jan 2019 - Jan 2021 (2 years)

Built executive dashboards and reports. Data directly informed the Mexican President's national briefings, demonstrating an impact on policy decisions.

Data Analysis Dashboarding Reporting Executive Briefings